Role Overview

- As a Project Manager – Customer Processes & Marketing, you will:

- Lead high-impact initiatives spanning:

- Product launches

- Trade promotions

- Broader customer journey

- Act as the central hub between Product, Sales, and Marketing teams.

- Ensure marketing investments and promotional strategies are:

- Executed flawlessly

- Delivered within budget

- Measured for tangible ROI

Key Responsibilities

Trade Promotions & Channel Strategy

- Oversee the end-to-end execution of:

- Trade marketing programs

- Channel incentives

- B2B promotional campaigns

- Align promotional strategies with sales objectives to optimize:

- Distribution

- Retail placement

- Local brand development

- Manage the budget allocated for trade promotions.

- Track financial performance against projected sales lifts.

Marketing Campaign Management

- Lead cross-functional teams in the development and rollout of 360-degree marketing campaigns.

- Ensure cohesive messaging across all channels.

- Collaborate with:

- Creative teams

- Digital marketers

- Agencies

- Deliver on-brand:

- Promotional assets

- Collateral

- Advertising





- Establish Key Performance Indicators (KPIs) to measure the effectiveness and reach of marketing initiatives.

Customer Processes & Experience

- Map and optimize the end-to-end customer journey.

- Identify areas to:

- Improve customer engagement

- Reduce friction

- Translate customer feedback and data-driven insights into actionable improvements for:

- Future product iterations

- Marketing strategies

- Standardize internal customer processes from:

- Initial lead generation
- To post-purchase support readiness

Project Execution & Operations

- Define project scope, milestones, and timelines for complex marketing and promotional initiatives.

- Manage project deliverables proactively.

- Identify risks, such as:

- Supplier delays

- Budget constraints

- Implement appropriate mitigation strategies.

- Utilize project management methodologies to:

- Streamline workflows

- Facilitate interdepartmental communication

- Ensure cross-team alignment

PM

📌 SAP Project Manager – Customer Processes & Marketing (Kolkata)
🏢 ITC Infotech
📍 Kolkata