: Regional Sales Manager

Department: Sales

Location: Uttarakhand & Western Uttar Pradesh

Reports To: Accounts Head / Finance Manager

Industry: Electrical Products (Wires, Switches, LED Lights, Panels, etc.)

Job Summary

As a Regional Sales Manager, you will be responsible for driving sales growth, managing distribution networks, and leading the regional sales team across Uttarakhand and Western Uttar Pradesh. You will ensure that regional sales targets are achieved through effective dealer management, team leadership, market expansion, and timely collections.

Key Responsibilities

- Develop and execute regional sales strategies aligned with overall business objectives.
- Achieve monthly, quarterly, and annual sales targets for Uttarakhand and Western Uttar Pradesh.
- Appoint, develop, and manage dealers, distributors, and key accounts across the assigned territory.
- Build, lead, and mentor a team of Area Sales Managers and Sales Officers.
- Drive market penetration in untapped towns, districts, and cities across the assigned region.
- Conduct regular market visits to strengthen dealer relationships and ensure product visibility and branding.
- Ensure timely collections and strict adherence to company credit policies.
- Monitor competitor activities, pricing, schemes, and market trends to provide actionable market intelligence.
- Coordinate with marketing, logistics, and product teams to ensure smooth business operations.
- Prepare and submit accurate and timely sales reports, forecasts, and MIS.
- Develop business opportunities in existing and new markets to increase market share and revenue.




- Monitor team performance and implement corrective actions to achieve sales objectives.

Key Result Areas (KRA) & Key Performance Indicators (KPI)KRAKPI / MetricSales PerformanceMonthly and quarterly sales target achievementDealer/Distributor ManagementNew dealer appointments and channel sales growthMarket CoverageNumber of current towns and districts coveredTeam LeadershipTeam target achievement and employee retentionCollections & Credit ControlCollection efficiency and Days Sales Outstanding (DSO)Customer Relationship ManagementCustomer satisfaction and complaint resolutionReporting & ComplianceTimely reporting and quality of market feedbackProduct Mix ImprovementGrowth in sales of high-margin productsMarket DevelopmentGrowth in distribution reach and market share across Uttarakhand and Western UPPreferred Qualifications & Experience
- Graduate or MBA in Marketing, Business Administration, or a related field.
- 7–10 years of sales experience in electrical products, building materials, or consumer durables.
- Proven track record in regional sales, team leadership, and channel management.
- Strong communication, negotiation, relationship management, and leadership skills.
- Good understanding of dealer and distributor networks in Uttarakhand and Western Uttar Pradesh.
- Ability to analyze sales data, prepare MIS reports, and develop effective sales strategies.
- Willingness to travel extensively across the assigned territory.

Territory: Uttarakhand & Western Uttar Pradesh Pay: ₹40,000.00 - ₹50,000.00 per month

Benefits

- Paid sick time
- Paid time off
- Provident Fund

Work Location: In person

📌 Regional Sales Manager (Noida)
🏢 Vesnor Electricals
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