- Setting up programmatic campaigns and revenue optimization constantly.
- Liaison with external and internal stakeholders while integrating new networks and troubleshoot as and when needed.
- Extract and analyze from online tools and present it to the management in simple formats
- Reconcile all campaign related reports.
- Periodic update to the CM and AMs on performance of various platforms in terms of traffic and revenues, including forecasting basis data available.
- Track performance of campaigns on site by sections and ad properties.
- Validate and reconcile external i.e., third party reports from time to time.