Key Responsibilities

- Manage end-to-end planning, execution, optimization, and reporting of programmatic campaigns through DV360.
- Set up and manage campaigns across Display, Video, YouTube, Native, and Audio inventory.
- Develop audience strategies using first-party, third-party, affinity, in-market, and remarketing audiences.
- Monitor campaign performance, pacing, and budgets to achieve client KPIs.
- Optimize campaigns based on performance metrics such as CTR, CPC, CPA, ROAS, Viewability, and Reach.
- Manage PMP, Open Auction, and Programmatic Guaranteed deals.
- Stay updated with industry trends, platform updates, and programmatic best practices.

Required Skills

- Strong hands-on experience with DV360 and programmatic media buying.
- Deep understanding of DSPs, SSPs, Ad Exchanges, RTB, PMP,



and Programmatic Guaranteed.
- Experience managing Display, Video, YouTube, and Performance campaigns.
- Solid knowledge of audience targeting, bidding strategies, and campaign optimization.
- Experience with conversion tracking, attribution, and performance measurement.
- Working knowledge of Google Analytics (GA4) and Google Tag Manager (GTM).

Candidate Profile

- 4+ years of hands-on experience in DV360 and programmatic advertising.
- Proven experience managing campaigns independently from setup to reporting.
- Experience handling large budgets and performance-driven campaigns.

📌 Programmatic manager (Navi Mumbai)
🏢 LS Digital Group
📍 Navi Mumbai