Interested candidates can whatsapp resume on (phone hidden) or mail at [email protected]

Key Responsibilities

Paid Media Strategy & Leadership :

- Develop and execute comprehensive paid acquisition strategies aligned with business growth objectives.
- Lead PPC and performance marketing initiatives across multiple digital channels.
- Manage and optimize large-scale advertising budgets to maximize lead generation and ROI.
- Identify growth opportunities through audience expansion, new channels, and campaign innovations.
- Mentor and guide junior PPC specialists and performance marketing team members.

Google Ads & Paid Search :

- Plan, launch, manage, and optimize campaigns across Google Search, Display, Performance Max, Shopping, YouTube, and Remarketing.
- Conduct advanced keyword research, competitor analysis, audience segmentation, and market intelligence.
- Define campaign structures, bidding strategies, budget allocation, and targeting frameworks.
- Monitor and optimize KPIs including CPC, CPA, CPL, CTR, Conversion Rate, ROAS, and Revenue Attribution.
- Lead A/B testing initiatives for ad copy, landing pages, audience segments, and bidding models.
- Ensure implementation of best practices for campaign scalability and efficiency.

Meta Ads (Facebook & Instagram)

- Develop, execute, and scale Meta Ads campaigns focused on lead generation, conversions, retargeting, and customer acquisition.
- Build advanced audience strategies using custom audiences, lookalike audiences, and behavioral targeting.
- Optimize creatives, messaging, and funnel performance to improve lead quality and conversion rates.
- Continuously evaluate campaign performance and implement data-driven improvements.

Analytics, Tracking & Attribution :

- Own end-to-end tracking and attribution frameworks across paid channels.
- Utilize Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking tools to measure campaign effectiveness.
- Analyze customer journeys and attribution models to improve marketing efficiency.




- Create dashboards and reports that provide actionable insights for leadership and stakeholders.
- Monitor marketing funnel performance and recommend optimization strategies.

Cross-Functional Collaboration :

- Partner with Sales, SEO, Content, Design, and Product teams to align marketing objectives and campaign execution.
- Collaborate with sales teams to improve lead quality, conversion rates, and revenue outcomes.
- Work closely with leadership to forecast performance and allocate budgets effectively.
- Present campaign results, strategic recommendations, and growth opportunities to senior management.

Innovation & Market Trends :

- Stay updated on industry trends, platform updates, AI-driven advertising capabilities, and emerging paid media technologies.
- Evaluate recent advertising platforms, automation tools, and performance marketing opportunities.
- Drive continuous improvement through experimentation and performance optimization.

Required Skills & Qualifications :

- 8+ years of hands-on experience in PPC, Paid Media, and Performance Marketing.
- Proven expertise in Google Ads, Meta Ads Manager, GA4, Google Tag Manager, and conversion tracking.
- Strong experience managing mid-to-large-scale advertising budgets.
- Deep understanding of customer acquisition funnels, lead generation strategies, and attribution models.
- Demonstrated success in improving CPL, CPA, ROAS, and overall campaign performance.
- Strong analytical, reporting, and data interpretation skills.
- Excellent stakeholder management, communication, and presentation abilities.
- Experience with landing page optimization and Conversion Rate Optimization (CRO).
- Ability to lead projects, manage priorities, and mentor team members.

Preferred Qualifications :

- Experience with LinkedIn Ads, Microsoft Ads, and other paid acquisition platforms.
- Experience in B2B lead generation, IT Services, SaaS, Technology, or High-Ticket Sales environments.
- Familiarity with CRM platforms such as Salesforce, HubSpot, Zoho CRM, or similar tools.
- Understanding of marketing automation and lead lifecycle management.
- Knowledge of SEO and integrated digital marketing strategies.

📌 PPC Manager (Jaipur)
🏢 Dotsquares
📍 Jaipur