Job Title: PPC Executive

We are seeking a detail-oriented and results-driven PPC Executive to join our dynamic marketing team. The ideal candidate will be responsible for managing and optimizing our pay-per-click campaigns across various platforms to drive traffic and improve conversion rates.

Key Responsibilities

- Develop, implement, and manage PPC campaigns across Google Ads, Bing Ads, and social media platforms.
- Conduct keyword research and analysis to identify effective keywords and optimize ad copy for maximum performance.
- Monitor and analyze campaign performance metrics, adjusting bids and budgets as necessary to achieve desired ROI.
- Create and optimize landing pages to improve ad quality scores and increase conversion rates.
- Collaborate with the marketing team to align PPC strategies with overall marketing goals and initiatives.
- Stay updated on industry trends and best practices in PPC advertising to ensure competitiveness in the market.
- Prepare regular reports documenting campaign performance, insights, and recommendations for improvement.

Qualifications

- Bachelor’s degree in Marketing, Business, or a related field.
- Proven experience in managing PPC campaigns, preferably in a digital marketing agency or similar setting.
- Strong analytical skills and experience with web analytics tools such as Google Analytics.
- Excellent communication and collaboration skills.
- Ability to work independently and manage multiple projects simultaneously.
- Google Ads and Bing Ads certifications are a plus.

We offer a competitive salary and benefits package, along with opportunities for professional growth and development within the company.



If you are passionate about digital marketing and have a proven track record in PPC management, we would love to hear from you. Please submit your resume and a cover letter detailing your relevant experience.

Job Title: PPC Executive

Roles and Responsibilities

- Develop and implement effective pay-per-click (PPC) advertising campaigns across various platforms such as Google Ads, Bing Ads, and social media.
- Conduct keyword research and analysis to identify relevant keywords that will drive traffic and conversions.
- Create engaging ad copy and design ad creatives that resonate with target audiences.
- Set up and manage PPC campaigns, including account structuring, budgeting, and bid management.
- Monitor and analyze campaign performance metrics such as click-through rates (CTR), conversion rates, and return on investment (ROI).
- Optimize campaigns continuously by testing different ad variations, adjusting bids, and refining targeting strategies to improve performance.
- Conduct competitor analysis to identify market trends and adjust campaigns accordingly.
- Collaborate with other teams, including content and design, to develop cohesive marketing strategies.
- Prepare and present regular reports on campaign performance, providing insights and recommendations for improvement.
- Stay updated with industry trends, tools, and best practices to ensure the PPC strategy remains competitive and effective.
- Manage and maintain PPC budgets, ensuring all campaigns are cost-effective and aligned with overall marketing goals.
- Engage in ongoing learning and development in the area of PPC and digital marketing to enhance skills and knowledge.

📌 Ppc Executive (Gurugram)
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📍 Gurugram