You will plan, execute, and optimize paid marketing campaigns across digital channels to generate leads, sales, or app installs at efficient costs. You'll own the numbers: budgets, targets, and results. You'll work closely with the creative, content, sales, and product teams to turn ad spend into revenue.

Key Responsibilities

- Plan, launch, and manage paid campaigns across channels such as Google Ads, Meta (Facebook and Instagram), YouTube, LinkedIn, and programmatic platforms

- Develop channel strategy, budget allocation, and bidding approaches aligned with business goals

- Optimize campaigns continuously through audience refinement, keyword and placement management, bid adjustments, and budget pacing

- Run structured A/B tests on creatives, ad copy, audiences, offers, and landing pages, and document learnings

- Brief designers and video editors on ad creatives, and write persuasive ad copy

- Set up and maintain conversion tracking and attribution (GA4, GTM, platform pixels, server-side tracking, CRM integrations)

- Monitor daily performance, identify anomalies, and act quickly to protect efficiency

- Work with sales and CRM teams to track lead quality and optimize toward revenue, not just clicks or leads

- Build regular reports and dashboards covering CAC, CPL, ROAS, CTR, conversion rate, and LTV, with clear insights and next steps





- Collaborate with the web and CRO teams to improve landing page and funnel performance

- Stay current on platform updates, policy changes, and industry trends

Requirements

- [2-5] years of hands-on experience managing paid performance campaigns

- Proven record of meeting CPA, ROAS, or lead-quality targets on monthly budgets of [₹/$ amount]

- Robust knowledge of analytics, conversion tracking, and attribution tools

- Analytical mindset and strong spreadsheet skills

- Solid understanding of funnel strategy, audience segmentation, and creative testing

- Clear communication, with the ability to explain results to non-technical stakeholders

- Platform certifications (Google Ads, Meta Blueprint) are a plus

Nice to Have

- Experience in [e-commerce / SaaS / lead generation / D2C / B2B]

- Experience with CRM or marketing automation tools (HubSpot, Zoho, Klaviyo)

- Familiarity with SQL, Looker Studio, or data visualization tools

- Basic creative or video editing skills

Key Performance Indicators

- CPA / CAC and ROAS against targets

- Volume and quality of leads or sales

- Budget utilization and efficiency

- Quality, pace, and documentation of tests and reporting

Pay: ₹25,000.00 - ₹50,000.00 per month

Work Location: In person

📌 Performance Marketing Specialist (Kishangarh)
🏢 Vardhman Sagar Marbles
📍 Kishangarh