About the Role

We are looking for a results-driven Performance Marketing & SEO Executive to manage paid advertising campaigns, improve organic search visibility, track website performance, and drive e-commerce sales. The candidate will handle end-to-end digital advertising across Meta and Google, SEO, customer data tracking, and campaign optimisation.

Roles & Responsibilities

1. Performance Marketing & Paid Ads

- Plan, launch, and manage campaigns across Meta Ads and Google Ads.
- Manage budgets, targeting, bidding, creatives, and retargeting campaigns.
- Optimise campaigns to improve conversions, reduce acquisition costs, and maximise ROAS.
- Conduct A/B testing and monitor key advertising metrics.

2. Google Ads Management

- Manage Search, Shopping, Performance Max, Display, and YouTube campaigns as required.
- Handle Google Merchant Center, product feeds, keyword research, and campaign optimisation.

3. Search Engine Optimisation (SEO)

- Conduct keyword research, competitor analysis, and on-page and technical SEO.
- Optimise product pages, collection pages, meta titles, descriptions, and website content.
- Manage Google Search Console and track organic traffic, rankings, and conversions.
- Coordinate SEO-friendly blog content and identify opportunities to improve search visibility.

4. Website Analytics & Customer Tracking

- Set up and manage GA4, Google Tag Manager, Meta Pixel, and conversion tracking.
- Track product views, add-to-cart events,



checkouts, purchases, and revenue.
- Analyse customer journeys, website traffic, and conversion drop-offs.
- Maintain accurate tracking and create performance dashboards and reports.

5. E-commerce Growth & Reporting

- Identify opportunities to improve website conversion rates and online sales.
- Analyse campaign performance, customer behaviour, and product performance.
- Prepare weekly and monthly reports covering ad spend, revenue, ROAS, SEO, and conversions.
- Recommend data-driven improvements to advertising and website performance.

Required Skills & Qualifications

- Bachelor's degree in Marketing, Digital Marketing, Business Administration, or a related field.
- Atleast 1 year of hands-on experience in performance marketing or digital marketing.
- Practical knowledge of Meta Ads, Google Ads, SEO, GA4, GTM, and Google Search Console.
- Understanding of conversion tracking, retargeting, ROAS, and campaign analytics.
- Proficiency in Excel or Google Sheets.
- Shopify or other e-commerce platform experience is preferred.
- Google Ads, Analytics, or SEO certifications are an advantage.

Key Performance Indicators (KPIs)

- Website revenue and paid campaign ROAS.
- Cost per acquisition and conversion rate.
- Growth in organic traffic and search rankings.
- Accuracy of conversion tracking and analytics.
- Productive advertising budget utilisation.

📌 Performance Marketing & SEO Executive (Ghaziabad)
🏢 Unitech India
📍 Ghaziabad