HIRING: Performance Marketing Manager | Google Ads, Meta Ads

5-8 YOE | 4 Positions | Mumbai - In-Office (5 Days) | US D2C Brands

We're building a central Growth Team in Mumbai for a self-funded, profitable D2C group selling direct to consumers in the US. Multiple consumer brands at different price points, in-house manufacturing, no VC pressure to buy growth at any cost.

This is a hands-on Individual Contributor role - but not a button-pushing role. Platforms automate bidding, placements, even targeting. Your job is to understand the customer, decide what to say, and tell real growth from noise.

The Role:

You will own paid acquisition for one or more US brands, primarily Meta, Google, TikTok, Pinterest.

What You'll Do:

- Plan, run and scale paid campaigns on Meta + Google (Search, Shopping, PMax) with clear hypotheses behind every change
- Identify and test new acquisition channels beyond Meta/Google
- Judge creative on what it does for the campaign - hook, message, offer. Brief creative team on what to make next and why
- Think deeply about audiences - who you're reaching, who you're paying to reach again, and what that does to reported results
- Separate cause from correlation - question platform-reported ROAS, use blended metrics, holdouts & simple incrementality tests to find real drivers
- Use Shopify + analytics data alongside ad platform data to understand customers, not just campaigns
- Share learnings across brands - so one brand's win becomes another's starting point

What We're Looking For:





- 5+ years in performance marketing with significant budgets on Meta & Google
- Solid D2C / E-commerce background - in-house or agency
- Hands-on with Shopify, GA4 / analytics tools, and advanced spreadsheets
- Strong creative strategy sense - can evaluate hooks, messaging, offers and brief creative teams effectively
- Working understanding of marketing attribution, incrementality testing, and blended ROAS
- Analytical mindset - asks why a number moved before acting on it
- Excellent written English - you'll work closely with US-based colleagues
- Willingness to work with some US overlap, typically until 12 AM IST

Preferred: Experience with US markets, considered-purchase products, jewelry/luxury, or Shopify stores.

Details:

- Location: Mumbai - In-Office, 5 Days
- Type: Full-time, IC role, reports to Head of Growth
- Hours: Some US overlap (not later than 12 AM IST)
- Openings: 4

Interview Process - 2 Rounds: R1 - Technical: Channel understanding & deep dive into past campaigns

R2 - Business round with Growth Head: Translating data into strategy & business impact

If you love figuring out what actually drives revenue and not just what the dashboard says - DM me with your best 2 campaign wins.

Referrals welcome!

? Contact for Details:

PJ Aravind Babu

+91 (phone hidden) / (phone hidden)

[email protected] / [email protected]

#Hiring #PerformanceMarketing #MetaAds #GoogleAds #PMax #D2C #EcommerceMarketing #Shopify #GrowthMarketing #MumbaiJobs #PerformanceMarketingJobs

📌 Performance Marketing Manager | Google Ads, Meta Ads | 5 to 8 Years exp Only Mumbai Locals
🏢 Sirius Lync
📍 Mumbai