About the Role

Fabric Pandit is looking for a Performance Marketing Manager to drive customer acquisition, revenue growth, and marketing efficiency through data-driven paid marketing initiatives across digital channels.

Key Responsibilities

- Plan, execute, monitor, and optimize performance marketing campaigns across multiple digital advertising platforms.

- Manage advertising budgets and allocate spend based on performance and business

objectives.

- Drive customer acquisition, lead generation, and revenue growth through paid marketing

initiatives.

- Monitor key performance metrics including ROAS, CAC, CPA, CTR, CPC, CPM, and

Conversion Rate.

- Conduct audience research, segmentation, retargeting, and campaign optimization.

- Develop and implement full-funnel marketing strategies to improve acquisition and

retention.

- Collaborate with creative, content, e-commerce, and design teams to improve campaign

performance.

- Conduct A/B testing of creatives, messaging, audiences, and landing pages.

- Analyze campaign performance and prepare weekly and monthly reports.





Identify growth opportunities and continuously improve marketing efficiency.

Requirements

- 3–6 years of hands-on performance marketing experience.

- Proven experience managing paid digital campaigns and driving measurable business

growth.

- Strong understanding of campaign optimization, attribution, audience targeting, and

conversion tracking.

- Experience managing monthly advertising budgets and achieving target ROAS/CAC.

- Strong analytical and problem-solving skills.

- Experience with marketing analytics and reporting tools.

- Ability to work independently and take ownership of growth targets.

Preferred Experience

- Experience working with E-commerce, D2C, Retail, Fashion, Lifestyle, or Consumer

Brands.

- Experience with Shopify or other e-commerce platforms.

- Knowledge of Conversion Rate Optimization (CRO).

- Experience with customer retention and lifecycle marketing.

Pay: ₹20,000.00 - ₹50,000.00 per month

Advantages

- Leave encashment

- Paid sick time

- Provident Fund

Work Location: In person

📌 Performance Marketing Manager (Surat)
🏢 Fabric Pandit
📍 Surat