Role & responsibilities

1. Organic Social Media Management

- Develop and execute organic social media strategies across Instagram, Facebook, LinkedIn and other relevant platforms.
- Create and manage monthly content calendars aligned with brand campaigns, business priorities and promotional activities.
- Coordinate with creative teams, designers, video editors and agencies to develop engaging posts, reels, stories, carousels and videos.
- Manage social media publishing, community engagement, comments, messages and customer queries.
- Identify relevant trends, content opportunities and platform updates to improve engagement and reach.
- Monitor social media performance and provide insights to improve content effectiveness and audience engagement.

2. Paid Media Management

- Plan, execute and optimize paid campaigns across Meta Ads (Facebook and Instagram) and Google Ads.
- Manage campaign objectives across brand awareness, engagement, lead generation, website traffic, appointment bookings and conversions.
- Develop audience strategies, campaign structures, retargeting campaigns and creative testing plans.
- Monitor campaign performance against KPIs such as CPL, CPA, CAC, CTR, conversion rate and ROAS, wherever applicable.
- Optimize campaign budgets, bidding strategies, creatives, placements and audience targeting to improve efficiency.
- Coordinate with internal teams and agencies to develop ad creatives, landing pages and campaign assets.
- Track leads and conversions, analyze funnel performance and recommend optimization opportunities.

3. Content, & Brand Communication





- Execute integrated organic and paid social media campaigns for seasonal promotions, launches, offers and brand initiatives.
- Ensure consistency in brand voice, visual identity and communication across platforms.
- Work with internal stakeholders to translate business objectives into effective digital campaigns.
- Collaborate with website, SEO, CRM, sales and customer service teams to improve the customer journey.

4. Analytics & Reporting

- Prepare weekly and monthly reports covering organic social performance and paid media results.
- Analyze reach, impressions, engagement, video views, traffic, leads, conversions and acquisition costs.
- Use Meta Ads Manager, Google Ads, GA4 and platform analytics to identify opportunities for improvement.
- Share actionable recommendations based on campaign performance, audience behavior and business outcomes.

Preferred candidate profile

- 56 years of hands-on experience in organic social media management and paid digital marketing.
- Strong working knowledge of Meta Ads Manager and campaign optimization.
- Experience managing social media content calendars, publishing schedules and creative coordination.
- Understanding of audience targeting, retargeting, conversion tracking and performance reporting.
- Proficiency in Meta Business Suite, Google Ads, GA4 and social media analytics tools.
- Solid analytical, communication, coordination and project management skills.
- Ability to manage multiple campaigns, deadlines and stakeholders simultaneously.
- Experience in a service-oriented industry is preferred.

📌 Opening For Digital Marketing with Ruby Hall Clinic, Pune
🏢 Ruby Hall Clinic (RHC)
📍 Pune