23 Oct
|
HRALWAYS
|
Mumbai
HRALWAYS is a recruitment Consultancy. We have real estate high-rise residential developer company. So you will be on payroll of real estate company .
? Job Opening – Manager – Digital Campaign
Location: Head Office, Ghatkopar (East), Mumbai
Reports to: Head – Marketing
Function: Digital Marketing
Salary: Up to ₹8.0 Lakhs CTC
Role Overview: We are seeking a hands‑on, results‑oriented Manager –
Digital Campaign to lead performance marketing initiatives, drive real estate lead generation, and monitor presales team effectiveness. The role involves campaign execution, lead quality audits, performance analysis, and ensuring marketing investments deliver measurable business outcomes.
Key Responsibilities:
- Plan, execute & optimise campaigns across Google Ads, Meta Ads, and other platforms
- Manage budgets, targeting, bidding & delivery to maximise ROI
- Conduct presales call audits, monitor CRM records & ensure disciplined follow‑ups
- Identify lead leakage, delayed responses & recommend corrective actions
- Track campaign metrics (CTR, CPC, CPL, ROI) & prepare dashboards for management
- Support SEO/SEM, remarketing, landing‑page optimisation & creative development
- Coordinate with marketing, sales & presales teams to ensure smooth execution
Key Performance Indicators (KPIs):
- Achievement of monthly lead generation targets
- Cost per lead (CPL) & lead quality metrics
- Presales call quality, response time & CRM accuracy
- Site visit & booking conversions
- Campaign ROI & reporting accuracy
Required Skills & Competencies:
- Strong knowledge of performance marketing & digital lead generation
- Hands‑on proficiency in Google Ads & Meta Ads Manager
- Working knowledge of GA4, GTM, conversion tracking & attribution
- Familiarity with CRM platforms & reporting dashboards
- Exposure to SEO/SEM, remarketing & landing‑page optimisation
- Analytical mindset, problem‑solving ability & attention to detail
- Team player with robust communication & coordination skills
Target Profile:
- Education: Graduate in Marketing, Mass Communication, Business, Design or related discipline
- Experience: 3–4 years in real estate or digital/performance marketing agency
- Preferred: Experience in real estate lead generation campaigns, presales audits, CRM monitoring
About Company : comprehensive real‑estate solutions company offering integrated end‑to‑end project execution – strategy, design, marketing, advisory, sales, financial facilitation, construction, and architectural consultancy. Our reputation is built on results: precision delivered, promises kept.
Selection Process:
1. First round interview with Head – Marketing / HR
2. Second round (may be final)
3. Reference checks
4. Offer discussions & finalisation
Working Hours: 10:00 AM – 7:00 PM | Six days a week
Week Off: Monday additional off on 4th/5th week
📌 Online Campaign Manager (Mumbai)
🏢 HRALWAYS
📍 Mumbai