The role

We want one person to own Meta ads results for our Australian and international clients, from first idea to booked appointment. You plan the campaign, make the ad creative, launch it fast, and keep improving it every week until the numbers are where they should be.

We are an established Australian digital agency. We work mostly with healthcare providers (allied health, psychology, clinics, telehealth), plus trades, retail and professional services.

This is a senior, hands-on role. You will report directly to the agency director, work with real budgets, and have access to AI-powered tooling that lets you analyse an account and make changes in minutes, not hours. We pay well for people who use that advantage.

Location: Remote, India.

Type: Full time.

Hours: Mon to Fri, 9 to 5 IST.

What you will own

You will have real ownership and the freedom to decide how to get results. You will own:

- Results clients can feel. Booked appointments, sales and qualified enquiries, not just a cheap cost per lead. If leads are not turning into bookings, you find out why and fix it with the client.
- Fast launches. New accounts live within 5 business days of access and approvals. You chase what you need and never let a launch sit.
- Every live account improving every week. No account goes more than 7 days without a review and a logged decision, even when the decision is to leave it alone.
- A steady flow of fresh creative. You make your own static and short video ads, and you test new angles at least every fortnight on every account.
- Lead quality and follow-up. You check where leads land, how fast clients respond and whether the right people are coming through, then adjust targeting, forms and offers.
- Account health. Spend limits, payment issues, rejected ads, broken tracking and lead routing are caught by you before they stop delivery.
- Clear reporting. Short, honest updates on what changed, what it did and what you will do next.
- Client retention. Clients who stay because they can see the value. You will know which accounts are at risk before they tell us.

Who you are

You must have:

- A proven track record.



4 or more years running Meta ads hands-on, across several accounts at once, with lead generation results you can show in real numbers: spend, leads, cost per lead, and bookings or sales.
- Deep platform expertise. You know how to structure accounts for the current Meta algorithm: Advantage+ campaigns and audiences, consolidated structures, budget strategy, bidding, placements and learning phase. You can explain why you would choose one setup over another.
- Analytical depth. You diagnose performance, not just report it. When cost per lead jumps or leads dry up, you find the cause, whether that is creative fatigue, audience saturation, tracking, the offer or the landing page, and you fix it. You are confident in spreadsheets and know attribution windows, incrementality and the limits of platform-reported numbers.
- Tracking you can trust. Hands-on with Meta Pixel, Conversions API, custom conversions, event setup and GA4, so you know the numbers you are optimising are real.
- A disciplined testing approach. You run structured tests with a clear hypothesis, isolate one variable, and know when a result is meaningful and when it is noise.
- Strategic thinking beyond the ad. You look at the whole path to a customer, from offer and creative to landing page, lead form and follow-up, and you suggest improvements outside the ad account when they will move results.
- Strong creative skills. You design scroll-stopping static ads and edit short videos yourself, in Canva, Figma, CapCut or similar, and with AI image and video tools. You know which hooks and formats work for which audiences.
- Sharp copywriting in natural English for Australian and international audiences.
- Ownership and speed. You act without being asked, turn work around in days,



and tell people what you did and why.
- Commercial thinking. You know whether a client is getting value for money, and you care about it.
- AI fluency. You use AI tools every day for analysis, writing, creative and speed.
- Clear, professional written communication. Everything you write could be forwarded to a client.

Strong bonus:

- Healthcare or telehealth advertising experience, including Meta's health and wellness restrictions.
- Strong working knowledge of Meta's advertising policies, including restricted categories, ad rejections and keeping accounts in positive standing.
- Experience with instant forms, lead routing and CRM integrations.
- Experience with Australian or other international clients.

You will love this role if

- You get a kick out of turning a struggling account around.
- You like owning the result, not just the setup.
- You enjoy making the creative as much as running the numbers.
- You want your work to show up as real customers for real businesses.
- You are always looking for a smarter, faster way to do things, and AI tools are part of how you work.

What we offer

- Salary: 14 to 18 LPA, depending on experience.
- Fully remote, with a small, experienced team and direct access to the agency director.
- AI-powered tooling for account analysis, reporting and changes, so your time goes on thinking and creative, not admin.
- Real budgets and variety: healthcare, retail, trades and professional services, across Australia and internationally.
- Room to grow: as you prove results, you take on more accounts and more say in strategy.

How to apply Apply through Naukri with your CV and answer the three screening questions. They help us see how you think.

Our process

1. Application review. We read every answer.
2. Paid test, about 4 to 6 hours. You get an anonymised real account. Audit it, propose 3 ad concepts with finished visuals, and write a 30-day optimisation plan. Use any AI tools you like.
3. Call with the director, 30 minutes. You walk us through your test and your thinking.
4. Offer, with clear targets for your first 90 days.

📌 Meta Ads Specialist (Performance Marketing) (Bengaluru)
🏢 Fullstack Digital
📍 Bengaluru