Role: Marketing Strategy & Operations

Location: Bengaluru, India (on-site)

Reports to: Marketing leadership

Experience: 1-4 years post-MBA or post-B.Tech, or exceptional freshers from IIMs and IITs

Ideal background: IIM / IIT (or equivalent top-tier) with a stint in consulting, brand or product marketing, growth, or a high-growth startup

This is a founder's-office-style seat on the marketing team. You will shape how the fuel and convenience retail industry sees PriceEasy and build the engine that turns that attention into pipeline.

About PriceEasy

PriceEasy is building AI and technology for fuel and convenience retail. We work with retailers around the world to help them make better decisions about pricing, operations and retail performance.

We are building an ambitious company and want someone who sees events and social media not as support functions, but as opportunities to create brand people in our industry remember.

What You'll do

Marketing strategy

- Define positioning, messaging and the brand story for each segment (fuel chains, c-store operators, oil majors, distributors).
- Build the annual marketing plan: priorities, channels, budget and targets tied to pipeline.
- Lead product marketing for launches: narrative, pricing pages, sales enablement and launch campaigns.
- Track competitors and industry trends and turn them into clear recommendations.

Marketing operations

- Own the marketing funnel: lead generation, attribution, conversion metrics and weekly reporting.
- Run the marketing tool stack (CRM, email, website,



analytics); keep data clean and dashboards trusted.
- Design and automate campaigns, nurture flows and lead handoffs to sales.
- Measure ROI on every event, campaign and channel, and shift to what works.
- Produce customer case studies, reports and webinars with the sales and product teams.

Social media

- Run PriceEasy's LinkedIn and other social channels, with a content calendar that makes us the voice of AI in fuel retail.
- Create and ship posts, short videos and carousels every week, using AI tools to move quick.
- Build founder and team thought leadership on LinkedIn.
- Turn events, launches and customer wins into social moments, and track reach, engagement and inbound leads.

How we work with AI

PriceEasy is an AI company, and we expect this person to use AI extensively.

You should be comfortable using tools such as ChatGPT, Claude and AI creative tools to:

- Research markets, competitors, audiences and target accounts in hours, not weeks.
- Draft and repurpose content at speed: LinkedIn posts, blogs, emails, case studies and scripts.
- Create visuals, videos, event graphics and campaign assets without waiting on a designer.
- Analyze campaign and funnel data and turn it into crisp insights.




- Build lightweight automations and agents that remove manual marketing work.

Who you are

Must-haves

- MBA from an IIM (A/B/C/L/K/I or equivalent) and/or B.Tech/Dual Degree from an IIT, with a strong academic record.
- Sharp structured thinking: you can turn an ambiguous brief into a clear plan, budget and set of metrics.
- Comfortable with numbers: funnels, attribution, budgets and ROI in Excel/Sheets.
- Expert in HubSpot (must-have): hands-on experience setting up and running workflows, lead scoring, email campaigns, lists, reporting and dashboards.
- High ownership and bias to action. You ship, measure and iterate without waiting to be told.
- A daily AI user who is curious about what these tools can do next.

Nice-to-have

- 1–4 years in brand, product or growth marketing, consulting, or a founder's office at a B2B SaaS startup.
- Experience planning events or building a social media following.
- Exposure to HubSpot, Google Analytics, Canva/Figma or similar tools.
- Interest in retail, energy, pricing or AI, and experience working with US or international teams.

Why join us

- Real ownership early: work directly with leadership on decisions that shape the company.
- Global exposure: sell to and work with retailers across multiple countries from Bengaluru.
- AI at the core: learn how an AI-native company builds, sells and operates.
- Fast growth path: a clear route into marketing leadership, Chief of Staff or business-unit roles as we scale.

📌 Marketing Strategy & Operations (Bengaluru)
🏢 PriceEasy AI
📍 Bengaluru