About Us ISMG is a global intelligence firm and media powerhouse, leading the way in cybersecurity, enterprise IT, and digital transformation. With 10+ brands, 38 digital media properties, and over 400 premier events annually—ISMG connects a network of over 2M executives, decision-makers, and innovators with the insights and opportunities they need to stay ahead.

The Opportunity We’re looking for a Marketing Operations Manager to take end-to-end ownership of the systems, processes, data, and team execution that power our global marketing campaigns.

This role combines strategic leadership with hands-on technical delivery. You’ll shape the Marketing Operations roadmap, strengthen campaign governance, and identify opportunities to improve performance and efficiency—while actively building, optimizing, and troubleshooting programs in Adobe Marketo Engage .

Working across Marketing, Editorial, Events, and IT, you’ll translate business needs into reliable, scalable solutions that support eNews, email campaigns, webinars, events, and other marketing initiatives. You’ll guide a lean team, independently resolve operational challenges, and drive improvements from initial requirements through implementation and measurement.

This is an opportunity to make a visible impact across a global business, develop team capabilities, and help build a more connected, data-driven, and efficient marketing function.

Key Responsibilities Own Marketing Operations strategy & governance

- Translate stakeholder needs and business objectives into a technical and operational roadmap
- Establish and optomize operational standards, service-level agreements, and quality controls
- Communicate progress, risks, dependencies, and recommendations while managing and resolving escalations

Manage campaign execution & optimization





- Oversee the end-to-end execution of various marketing initiatives such as global eNews, email campaigns, webinars, events, and surveys
- Personally build, maintain, and optimize Marketo programs, Smart Campaigns, Smart Lists, landing pages, and automated workflows
- Ensure accurate targeting, scheduling, QA testing, and timely delivery while maintaining platform standards
- Monitor audience volumes, campaign eligibility, and performance analytics, translating findings into actionable recommendations

Drive automation & technology improvements

- Identify opportunities to reduce manual work and improve efficiency through automation design and AI-assisted tools/capabilities
- Partner with IT and development teams on integrations, workflow improvements, and marketing technology enhancements
- Design and drive scalable solutions for optimization—from requirements gathering and testing through implementation, adoption, and measurement

Lead & develop the team

- Build team capability and accountability through coaching, training, documentation, and knowledge sharing while remaining actively involved in execution
- Provide daily direction, prioritizing workloads based on business requirements, deadlines, and impact
- Monitor and track performance metrics around quality, productivity, and adherence to service-level agreements

What You Bring To The Table





- 5–7 years of relevant experience in Marketing Operations or marketing automation, with flexibility for candidates who demonstrate the required technical depth, leadership, and ownership
- Strong hands-on expertise in Adobe Marketo Engage, including programs, Smart Campaigns, Smart Lists, email automation, audience segmentation, forms, landing pages, and troubleshooting
- Experience supporting B2B enterprise marketing, including email campaigns, eNews, webinars, events, and automated campaign workflows
- Demonstrated ability to combine strategic planning with individual contribution, independently designing and implementing solutions
- A strong understanding of audience management, lead management, subscription preferences, data quality, and campaign performance analytics
- Proven experience improving processes and implementing automation that delivers measurable operational benefits
- Strong analytical and problem-solving skills, with the ability to investigate issues, identify root causes, and drive resolution
- Proficiency in Excel and experience using Marketo Analytics or comparable reporting tools to turn data into recommendations
- Transparent communication and stakeholder management skills, including the ability to explain technical issues and manage expectations across functions
- Experience working effectively in a lean team, balancing leadership responsibilities with hands-on execution and independent decision-making

? Why ISMG?

- High-growth, global organization with clear momentum and market leadership
- Collaborative team of innovative thinkers and creative professionals
- Supportive culture that values autonomy and excellence
- Continuous learning and professional development

? Ready to be part of something bigger? Apply now or visit ISMG.io to learn more!

📌 Marketing Operations Manager (Mumbai)
🏢 Information Security Media Group (ISMG)
📍 Mumbai