23 Oct
|
Precize
|
Mumbai
Marketing Manager (Performance Marketing)
Company: Precize
Location: Mumbai (On-Site)
Experience: 2 to 5 Years
Employment Type: Full-Time
Team: Leads a lean marketing pod of 3
About Precize
Precize is a fast-growing fintech startup that simplifies access to private companies like Zepto, NSE, Oyo Rooms, and 150+ other companies.
We envision a future where accessing private assets is as seamless as navigating the public markets: an open setting that transcends traditional investing in India.
About the Role
We’re hiring a Marketing Manager to own Precize’s growth engine, with paid media at its core. You’ll run Google Ads and Meta Ads hands-on, own the budget and the numbers, lead a small team, and see your work directly move acquisition, activation, retention, and referral.
This is a high-ownership role with a direct line to the founders and a clear runway into a Head of Marketing role as we scale.
What You’ll Own
Paid Acquisition
- Plan, launch, and optimize campaigns on Google Ads (Search, Performance Max, YouTube, App campaigns) and Meta Ads (app install, lead, and conversion campaigns).
- Own the monthly paid budget and its outcomes: CAC, CPA, ROAS, and cost per signup or first investment.
- Run a steady cadence of creative, audience, and landing page tests. Scale what works, and cut what doesn’t, fast.
- Optimize beyond the click, for lead quality, completed signups, KYC completion, and first investments, not just traffic.
Measurement & Growth
- Set and own weekly and monthly acquisition, activation, and retention targets.
- Maintain clean tracking and attribution across GA4, ad platforms, and our product analytics, so every rupee can be traced to an outcome.
- Work with funnels, cohorts, and A/B test results to decide where budget goes next.
- Use WhatsApp, email, community, and content to turn acquired users into active, repeat investors.
Team Leadership
- Lead and mentor the marketing team, delegate responsibilities with clarity, and review output rigorously.
- Build a culture of ownership, accountability, and high performance.
- Act as the bridge between Marketing, Product, and Sales to ensure alignment and effective execution.
Content & Brand
- Oversee ad creative and content that make private market investing simple, relevant, and accessible to retail users.
- Keep all campaigns consistent with the brand and compliant for an investment product.
Who You Are
- 2 to 5 years of marketing or growth experience, with hands-on paid media at the center of it, preferably in a startup.
- Have managed or mentored at least one direct report.
- Have personally built and optimized Google and Meta campaigns, not only overseen agencies.
- Understand the full funnel: acquisition → activation → retention → referral.
- Target-driven, comfortable with a lean budget, and quick to act on data.
Must-Haves
- Proven experience leading or managing a marketing or growth team.
- Hands-on experience running Google Ads and Meta Ads, with ownership of monthly budgets and accountability for CAC, CPA, or ROAS.
- A track record of improving paid efficiency, such as lowering CAC or CPL or raising ROAS, that you can explain with numbers.
- An analytical mindset, with the ability to work with dashboards, attribution, funnels, cohort data, and A/B testing.
- Excellent written and verbal communication skills.
- Startup experience, preferably at a small or mid-sized company.
Nice to Have
- Experience running influencer or creator campaigns measured on conversions (signups, installs, transactions), not reach.
- Experience with app install campaigns (Google App campaigns, Meta app install campaigns) and mobile measurement partners such as AppsFlyer or Branch.
- Familiarity with stock markets or alternative investment products.
- Hands-on experience with tools such as Mixpanel, CleverTap, MoEngage, or HubSpot.
- An existing network of finance content creators.
Why Precize
- Own and shape the marketing function, with a clear path to Head of Marketing as we scale.
- Gain exposure to one of India’s most exciting and underexplored investment categories.
- Work closely with the founders and leadership team.
- Be part of a tight-knit, high-performance team that moves with genuine startup energy.
📌 Marketing Manager (Mumbai)
🏢 Precize
📍 Mumbai