Our client is a fast-growing Canadian fintech startup building technology that makes financial services more efficient, secure, and accessible for individuals and businesses. They’re looking for a Marketing Manager to shape their brand and drive customer acquisition.
About the Role
You’ll own marketing from strategy through execution: building the brand, running campaigns that bring in customers, and using data to keep improving results. This is a hands-on role in a fast-paced startup, ideal for someone who wants real ownership and visible impact.
What You’ll Do
Strategy
- Build and execute marketing strategies aligned with company goals
- Drive brand awareness, customer acquisition, and retention through targeted campaigns
- Use market research to understand trends and customer needs
Content
- Create content for the website, blog, social media, and email newsletters
- Manage the content calendar and keep messaging consistent and engaging
Digital Marketing
- Oversee PPC, SEO, SEM, and paid social campaigns
- Optimize campaigns for ROI and track the metrics that matter
Brand, Partnerships & PR
- Maintain and strengthen brand identity across all channels
- Monitor industry trends and competitors to find ways to stand out
- Build partnerships that expand reach and acquisition
- Manage PR and build relationships with media and industry influencers
Analytics & Reporting
- Track marketing performance and deliver regular reports
- Make data-driven decisions to improve outcomes
What You Bring
- Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s a plus)
- 5+ years in marketing, ideally in fintech or a related industry
- Robust grasp of SEO, SEM, PPC, and social media marketing
- Excellent writing and storytelling skills
- Experience managing marketing budgets and optimizing ROI
- Analytical mindset and comfort with reporting tools
- Ability to work independently and drive results in a startup environment
What’s On Offer
- Flexible/remote options (100% remote working)
- The chance to make a significant impact at a rapidly growing fintech