– Influencer Marketing Manager

Industry: Health & Wellness | D2C | Gummy Supplements

Experience: 4–6 Years

Employment Type: Full-Time

Location: Gurugram Sector 57

Key Responsibilities

- Influencer Strategy: Develop and execute influencer marketing strategies aligned with brand objectives, campaign goals, and business growth.
- Influencer Identification: Identify, evaluate, and onboard macro, micro, and nano influencers across relevant categories.
- Negotiation & Partnerships: Negotiate paid, barter, and affiliate-based collaborations to maximize campaign performance and cost-effectiveness.
- Campaign Management: Manage end-to-end influencer campaigns, including briefing, content approvals, timelines, deliverables, and performance tracking.
- Team Management: Supervise and guide junior team members or interns handling influencer outreach and daily coordination.
- Relationship Management: Build and maintain long-term relationships with influencers, agencies, and creator networks.
- Performance Analysis: Track reach, engagement, conversions, ROI, and other KPIs; prepare performance reports and actionable insights for leadership.
- Cross-Functional Collaboration: Work closely with marketing, brand, and creative teams to align influencer campaigns with product launches and brand initiatives.
- Budget Management: Manage influencer marketing budgets, optimize campaign spending, and ensure timely payments and contract compliance.
- Market Trends: Monitor emerging creator trends,



platforms, tools, and competitor activities to improve campaign strategies.
- Industry Networking: Represent the brand at relevant influencer marketing events and industry gatherings.

Requirements
- 4–6 years of experience in influencer marketing or digital marketing, preferably within D2C, FMCG, lifestyle, beauty, wellness, or related industries.
- Proven experience managing influencer campaigns with measurable results and demonstrable ROI.
- Strong understanding of influencer analytics, audience segmentation, campaign optimization, and performance marketing metrics.
- Excellent negotiation, communication, relationship-building, and stakeholder management skills.
- Experience managing multiple influencer collaborations, campaign timelines, and budgets simultaneously.
- Familiarity with influencer marketing platforms such as Qoruz, Winkl, CreatorIQ, or Upfluence.
- Ability to develop creative campaign strategies while making data-driven decisions.
- Graduate degree in Marketing, Communications, or a related field; an MBA is preferred.

Why Join Us?
- Be part of a rapidly growing D2C wellness brand.
- Work in a dynamic workplace with a passionate and cooperative team.
- Take ownership of high-impact campaigns and brand initiatives.
- Enjoy opportunities for professional growth and career development.
- Help shape the future of innovative health and wellness products.

📌 Manager of Influencer MarketingC) (Gurugram)
🏢 The Hiring
📍 Gurugram