Comms Lead- Jeevansathi (Info Edge India Ltd)

Location: Noida Reports to: VP ? Marketing

About Jeevansathi

Jeevansathi is one of the largest and most trusted matrimony websites in India. It has a large presence across all parts of the country and its 25+ years of existence has left an indelible impact on millions of lives. The platform provides a very secure and convenient matchmaking experience to all its members through best-in-class AI driven matchmaking algorithms, verified profiles, useful filters and Free Chat amongst many other features.

Role Description

Join us at Jeevansathi to build a platform that helps people find love and marital bliss. Our mission is to be the first port of call for those seeking meaningful relationships. As the Comms Lead, you will be the custodian of our brand, responsible for developing and upholding its image, personality, and promise.

In this role, you will work with brand team to communicate our value proposition to our core audience across various social and digital touchpoints while weaving our brand narrative into compelling content/films and activations. This role will be responsible for defining the brand?s thematic communication, identifying key consumer insights, selecting the right platforms and formats, and building differentiated storytelling that drives salience, relevance, and brand love.

Key Responsibilities

- Be the Brand Custodian -Lead the marketing initiatives for various social media channels and maintain brand voice at all visible customer touch points (app UI/UX, notifications, ORM) -Stay ahead of the curve in creative content and formats by continuously meeting creative agencies, Meta and Google teams - Translate consumer insights and competitive research into compelling creative strategies that drive salience for the brand in the right TG




- Creative and content excellence -Ensure consistent production of high-quality brand and performance creatives across formats: films, statics, short-form video, partnerships, and programmatic ads. -Partner closely with internal brand, design, and growth teams to build a continuous pipeline of powerful digital storytelling assets. Stay ahead of emerging content formats, creative best practices, and platform innovations by actively engaging with agencies, creators, and platform partners (Meta, Google, YouTube, etc.).
- Lead and execute social and digital first campaigns -Identify key audience segments, platforms, and formats, and define the right communication role for each platform (Instagram, YouTube, LinkedIn, X, etc.). -Build a quarterly and annual communication roadmap aligned to brand and business priorities. -Lead development of content IPs, thematic narratives, and storytelling frameworks that work across digital platforms. -Track content and brand performance to identify insights, optimise narratives, and improve effectiveness continuously
- Agency & Partner Management - Manage external creative agencies, production houses, and freelancers for scalability and quality. - Ensure smooth creative workflows, prioritization, and project delivery across multiple stakeholders and campaigns -Build robust, high-trust relationships with agencies to unlock strategic thinking, creative excellence, and category-first work

Required Qualifications





Functional skills

? Strong brand strategy, consumer insights, and storytelling capability with experience in building digital-first brands

? Deep understanding of social and digital platforms, content ecosystems, and platform-native storytelling (Insta, LI, YT, X)

? Proven experience in thematic brand communication, campaign strategy, and narrative building

? Excellent creative judgment: strong sense of design, visual storytelling, copy direction, and tone of-voice

? Solid understanding of digital content performance, virality, and creative optimization loop

? Working knowledge of AI tools ( Veo 3/ Canva Pro suite / Eleven Labs/ Mid journey), social tracking (Hoot Suite) and basic animation tools etc

? Good understanding of category is preferred. Culling out insights that can be converted to relatable communication

? Having a strong agency network is a bonus skill set Behavioral skills

? Strong execution skills with ability to bring ideas to life through planning, multitasking, and a results-driven mindset.

? High ownership and commitment to achieving goals.

? Excellent stakeholder management, ability to foster authentic relationships with agencies

? Ability to innovate in both messaging and mediums while managing creative projects effectively

? Collaboration and team work If you are passionate about building digital brands and intrigued by how brand storytelling can thrive in digital-first mediums, this role is perfect for you!

You will have the opportunity to leverage innovative strategies to create meaningful connections with our audience. Your creativity and analytical skills will come together to drive engaging ideas that resonate and drive engagement, making a tangible impact on the brand's growth.�

📌 Manager, Marketing (Noida)
🏢 Info Edge
📍 Noida