Lead Generation Specialist

Department: Marketing

Experience: 4 to 7 Years

Target Markets: US and Global B2B Clients

Location: Hyderabad (Hybrid)/ Remote

Working Hours: Indian Standard Time (IST)

Employment Type: Full-time

Role Summary

We are looking for a Lead Generation Specialist who can find, engage, and qualify decision-makers at US and global technology companies. You will own outbound prospecting from research to booked meetings, working with the marketing and leadership teams to turn engineering capabilities into sales opportunities.

This is a hands-on role for someone who understands B2B IT services buyers and can run structured, data-driven campaigns.

Key Responsibilities

- Prospect Research: Build and maintain target account lists and Ideal Customer Profiles (ICPs) across US and global markets, focusing on CTOs, VPs of Engineering, Heads of Product, and IT/talent leaders.
- Outbound Campaigns: Plan and run multi-touch outreach through email, LinkedIn, and calls to generate qualified leads for product engineering, AI solutions, and IT staffing services.
- Messaging: Write and personalize outreach sequences, InMails, and follow-ups that clearly communicate the company's value.
- Lead Qualification: Qualify leads using frameworks such as BANT or MEDDIC and book discovery meetings for leadership and sales teams.
- CRM Ownership: Maintain accurate lead, contact, and activity data in the CRM, ensuring clean handoffs and pipeline visibility.
- Data Enrichment: Use lead-intelligence tools to find and verify contact information and maintain healthy email deliverability.
- Campaign Support: Work with the marketing team on Account-Based Marketing (ABM), webinars, case studies,



and events to generate and nurture leads.
- Reporting: Track and report weekly metrics such as contacts reached, response rates, meetings booked, and pipeline created. Suggest improvements based on results.
- Market Insights: Share prospect feedback, objections, market trends, and competitor activity to improve targeting and messaging.

Must-Have Skills & Experience

- 4 to 7 years of experience in B2B lead generation, SDR/BDR, or inside sales, preferably in IT services, product engineering, or IT staffing.
- Proven track record of generating qualified meetings with US or international decision-makers.
- Solid hands-on experience with LinkedIn Sales Navigator and at least one data tool such as Apollo, ZoomInfo, Lusha, or similar.
- Experience with email outreach platforms such as Apollo, Lemlist, Outreach, or HubSpot Sequences, with a good understanding of email deliverability.
- Working knowledge of CRM platforms such as HubSpot, Zoho CRM, or Salesforce.
- Excellent written and spoken English, with confidence in engaging senior technology leaders.
- Good understanding of technology services, including software development, cloud, QA, data, and AI, to conduct credible initial conversations.
- Self-driven, organised, and comfortable working remotely against weekly and monthly targets.

Good-to-Have Skills

- Experience with Account-Based Marketing (ABM) and intent-data tools.
- Exposure to marketing automation, landing pages, and lead-nurturing workflows.
- Knowledge of the US mid-market and SaaS/ISV landscape.
- Experience using AI tools to improve research, personalisation, and reporting.
- Bachelor's degree in Business, Marketing, or a related field; an MBA is a plus.

📌 Lead Generation Specialist (Hyderabad)
🏢 Techgrit Solutions India
📍 Hyderabad