Job Title: Influencer Marketing Associate (D2C Brand)

Location: Gurgaon

Job Summary:

We are looking for an energetic and results-driven Influencer Marketing Associate to join our fast-growing marketing team. In this role, you will lead end-to-end creator collaborations and influencer-led campaigns across Instagram, YouTube, and emerging channels. You will be responsible for scaling our brand presence through impactful creator partnerships, managing campaigns from outreach to performance tracking, and building lasting relationships with creators pan-India.

Key Responsibilities:

- Discovery & Outreach: Identify, shortlist, and partner with relevant micro, macro, and niche content creators aligned with our brand identity.
- End-to-End Campaign Management: Handle outreach, negotiation, briefing/scripting, content review, and final approvals seamlessly.
- Creative Ideation:



Brainstorm and execute engaging influencer campaigns for product launches and marketing initiatives.
- Relationship Building: Foster long-term, mutually beneficial relationships with creators across all regions of India.
- Agency Coordination: Coordinate smoothly with external marketing agencies and production partners.
- Data & Analytics: Track and analyze campaign metrics including reach, engagement, CTR, views, conversions, and overall ROI.

Key Requirements:

- 2 years of hands-on experience in influencer marketing within a D2C brand workplace.
- Deep understanding of the social media landscape, creator ecosystems, and platform-specific trends (Instagram, YouTube).
- Strong communication, negotiation, and relationship-management skills.
- Analytical mindset with the ability to track, report, and optimize campaign KPIs.

Job Type: Full-time

📌 Influencer Marketing AssociateC Brands) (Gurugram)
🏢 CAREERBLOC ~
📍 Gurugram