About the Role

We are looking for a dynamic and results-driven Influencer Marketing Professional to lead influencer partnerships and campaigns that strengthen brand visibility, engagement, and business growth. The ideal candidate will have a strong understanding of the creator ecosystem, a passion for digital trends, and the ability to build meaningful relationships with influencers across multiple platforms.

Key Responsibilities

- Identify, evaluate, and onboard relevant influencers across platforms such as Instagram, YouTube, LinkedIn, X (Twitter), and emerging social channels.
- Plan, execute, and optimize end-to-end influencer marketing campaigns aligned with brand objectives.
- Negotiate contracts, deliverables, pricing, and partnership terms with influencers, talent agencies, and creator networks.
- Develop and nurture long-term relationships with influencers, content creators, and talent managers.
- Collaborate with internal teams to ensure influencer content aligns with brand guidelines, campaign goals, and messaging.
- Monitor and analyze campaign performance using key metrics such as reach, engagement, impressions, conversions, and ROI.
- Prepare comprehensive campaign reports and provide actionable insights for continuous improvement.
- Stay abreast of influencer marketing trends, platform updates, industry best practices, and competitor activities.
- Manage campaign budgets, timelines, and deliverables to ensure successful execution.
- Ensure all influencer collaborations adhere to advertising regulations,



disclosure requirements, and brand compliance standards.

What We're Looking For

- Excellent communication, networking, and relationship-building skills.
- Strong understanding of social media platforms, content creators, and influencer ecosystems.
- Proven negotiation and stakeholder management capabilities.
- Ability to analyze performance data and derive meaningful insights.
- Strong project management skills with the ability to manage multiple campaigns simultaneously.
- Hands-on experience with influencer marketing tools, social listening platforms, and analytics solutions.
- Creative mindset with a keen eye for emerging digital trends and consumer behavior.

Qualifications

- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- 2-5+ years of experience in Influencer Marketing, Digital Marketing, Social Media Marketing, or Creator Partnerships.
- Prior experience working with influencers, talent agencies, creator communities, or digital media organizations will be an advantage.

Why Join Us?

Join a fast-paced and cutting-edge team where you'll have the opportunity to build impactful influencer partnerships, work with leading creators, and play a key role in shaping brand conversations across digital platforms.

Location: Mumbai

Experience: 2-5+ Years

Employment Type: Full-Time (On 3rd party payroll)

If you're passionate about the creator economy and know how to turn influence into impact, we'd love to hear from you!

📌 Influencer Marketing Executive / Specialist / Manager (Mumbai)
🏢 Zee Entertainment Enterprises
📍 Mumbai