Title: Analytics Consultant – Web & Mobile (Implementation)

Experience: 4+ years in Product Analytics Office

Timings: 2 PM to 12 AM IST

This role follows a rotational shift aligned with global client requirements.)

The Role We are seeking an Analytics Consultant – Web & Mobile (Implementation) to deploy and optimise digital analytics solutions using platforms like Heap and Contentsquare. This role focuses on event tracking, implementation, and enabling clients to leverage behavioural data for product, marketing, and growth decisions. The ideal candidate combines technical expertise, analytical thinking, and strong client-facing communication skills.

Key Responsibilities 1. Technical & Domain Expertise ● Deploy and configure product analytics tools (Contentsquare, Heap) for event tagging, data capture, and KPI alignment ● Integrate analytics SDKs within mobile frameworks (React Native, Flutter, Xamarin) and align with tools like Firebase Analytics or Adjust ● Configure PII masking, API integrations, and data enrichment workflows ● Guide client technical teams in defining tracking requirements using HTML, CSS selectors, and JavaScript for web element mapping ● Implement and validate event tracking to ensure accurate and reliable data capture ● Conduct QA audits using console-based debugging to ensure data accuracy, consistency, and completeness ● Develop detailed tracking plans and implementation documentation ● Analyse web and mobile behavioural data to uncover user patterns and recommend product and marketing optimisations ● Handshaking of data between MarTech tools — A/B testing, CRMs, transaction tools, tag managers, CDPs, marketing attribution tools, in-app guidance, etc. ● Design and implement UTM tracking frameworks and multi-touch attribution models for multi-channel campaigns ● Integrate marketing data sources with analytics platforms for ROI measurement across paid vs. organic acquisition 2.

Mobile App

Analytics ● Own end-to-end mobile analytics implementation across acquisition, engagement, retention, and user experience — a critical growth area for enterprise clients ● Instrument mobile-specific events (app installs, session start, in-app purchases, push interactions, deep links) and align with attribution SDKs like Adjust, AppsFlyer, or Firebase ● Measure mobile funnels, drop-offs, engagement metrics, retention curves, and cohort behaviour ● Advise clients on mobile metrics frameworks, data governance, and platform-specific nuances (iOS SKAdNetwork, Android privacy sandbox, consent management) ● Partner with client mobile engineering teams on A/B testing strategies and UX optimisation initiatives 3.

Client





Engagement & Delivery ● Translate business requirements into structured tracking and analytics implementation plans ● Manage end-to-end onboarding and implementation projects within agreed timelines ● Conduct workshops, enablement sessions, and product demonstrations with client teams ● Provide ongoing advisory support to maximise analytics platform value realisation and build long-term client relationships

Tools & Technologies ● Analytics: Heap, Contentsquare, GA4, Mixpanel, Amplitude, Adobe Analytics, Webengage, Moengage ● Web: HTML, CSS, JavaScript ● Mobile: React Native, Flutter, Xamarin ● Data warehouse & BI: BigQuery, Snowflake, Redshift, S3, Tableau, Power BI ● Marketing Tools: AB Tasty, VWO, Salesforce, Hubspot, Segment.io, Shopify, Stripe, appcues, attribute, Firebase, Adjust, Google Tag Manager(GTM).

Requirements Essential ● Hands-on implementation experience with one or more analytics platforms: Heap, Contentsquare, Mixpanel, Amplitude, Adobe Analytics, or Google Analytics (GA4/360). ● Experience configuring events, conversions, tracking plans, and data layers. ● Working knowledge of HTML, CSS selectors, and basic JavaScript. ● Experience in instrumenting mobile analytics SDKs. ● Strong understanding of marketing analytics fundamentals (UTM parameters, attribution models, paid vs. organic analysis). ● Familiarity with ETL and BI tools (e.g., BigQuery, Power BI, Tableau) for validation and reporting. ● Strong analytical reasoning and ability to translate insights into business recommendations. ● Excellent written and verbal communication skills. ● Ability to collaborate across developers, marketers, and product teams. ● Comfort working in ambiguous, fast-paced environments ● Exposure to AI tools (ChatGPT, Claude, Copilot) for accelerating implementation, QA, and documentation Bonus Qualifications ● Experience with session replay and heatmapping tools. ● Familiarity with experimentation platforms (Optimizely, LaunchDarkly, or similar). ● SQL proficiency for advanced data analysis. ● Experience delivering analytics projects for US or European clients. ● Exposure to server-side tracking implementations. ● Knowledge of mobile acquisition and retention metric frameworks. What We’re Looking For Beyond technical capabilities, the ideal candidate demonstrates:



● Strong client empathy and the ability to simplify complex analytics concepts. ● A proactive, solution-oriented mindset. ● Close attention to detail in tracking, validation and documentation. ● Ownership mindset with strong follow-through. ● Curiosity and a continuous learning attitude toward emerging analytics tools and methodologies.

You’ll Gain in This Role ● Hands-on experience with leading analytics platforms like Heap and Contentsquare ● Exposure to global clients and complex digital ecosystems ● Chance to work across web, mobile, product, and marketing analytics ● Strong consulting + technical implementation skill development ● Fast learning curve in a high-growth analytics environment Why Join Us You will work at the intersection of technology, analytics, and business strategy, helping global clients unlock the value of behavioural data. This role offers hands-on exposure to industry-leading platforms like Heap and Contentsquare, along with opportunities to build deep expertise in implementation, consulting, and digital experience analytics.

About Us Scaletrix.AI is a Data Analytics and AI services provider with 15 years of experience in the sector. A team of alumni leads it from McKinsey, BCG, ZS, Genpact, Citi, IIT, ISB, FMS, and CMU.

Scaletrix.AI has helped various companies develop end-to-end solutions by bringing data engineering and data sciences together. Additionally, the company is a strategic partner of Contentsquare Analytics and serves as Contentsquare’s India Center of Excellence (CSQ-India COE), providing platform selling, onboarding, managed services, and client management to Heap customers globally.

Website: https://www.scaletrix.ai/ About the Platforms Contentsquare is the global leader in digital experience analytics, headquartered in Paris with offices across the US, UK, and APAC. Trusted by 1,000+ enterprises including L'Oréal, Walmart, and Sephora, it delivers heatmaps, session replay, journey analysis, and AI-driven recommendations to optimise conversion and customer experience. As part of the Contentsquare suite, Heap brings product analytics powered by autocapture — automatically recording every user interaction across web and mobile, with support for retroactive event definition, funnel tracking, and behavioural segmentation.

Heap is trusted by enterprises like Microsoft, AMD, and Twilio. Scaletrix.AI is a strategic partner and India Center of Excellence for the platform.

Website: https://contentsquare.com/interactive/ https://www.heap.io/ You will work extensively on these platforms for real client problem-solving, gaining hands-on experience in digital experience and behavioural analytics.

📌 Implementation Consultant (Gurugram)
🏢 Scaletrix.AI
📍 Gurugram