Position Title: Marketing Lead – Brand & Growth

Department: Marketing

Reports To: Founder & CEO

Location: Kopar Khairane, Navi Mumbai (On-Site)

About Us:

Sipwise Smart Bottles is revolutionising hydration with its cutting-edge smart bottles. Sipwise is a startup from IIT Bombay, with Technology Developed at IIT Bombay. More about Sipwise here: www.sipwise.store

Role Summary:

The Marketing Lead is responsible for building and running the entire marketing function at Sipwise, with a robust emphasis on brand building, creative storytelling, and understanding consumer psychology. This role goes beyond campaign execution to develop meaningful narratives, user-centric communication, and a lasting emotional connection with Sipwise’s audience. The ideal candidate is a design-savvy, brand-obsessed marketer who understands human behaviour and can bring our vision to life across every touchpoint.

Key Responsibilities

1. Brand & Identity Development

-Define and evolve Sipwise’s brand voice, purpose and design language.

-Create and maintain brand guidelines that carry across digital and physical touchpoints, including packaging.

2. Go-to-Market & Product Launch

-Own the GTM plan for Sipwise products, from positioning, pricing inputs and launch sequencing to channel mix and post-launch scale-up.

-Work with the product and operations teams to turn customer insight into launch-ready propositions

3. Marketing Budget Ownership

-Generate your own marketing budget: reinvest early revenue, run profitable acquisition loops, and secure co-marketing, influencer, retail and marketplace partnerships.

-Plan and manage spend against CAC, ROAS,



contribution margin and payback targets.

4. E-commerce & Marketplace Growth

-Own the D2C website and marketplace presence (Amazon and others): listings, A+ content, pricing and promotions, reviews and conversion.

-Optimise the customer journey from discovery to repeat purchase using behavioural and funnel data.

5. Content & SEO

-Plan and run the blog and organic content calendar.

-Use AI tools to scale content while keeping tone and quality intact.

6. Performance Marketing Alignment

-Act as the brand gatekeeper with ad agencies, making sure paid creatives stay on-story and reach the right audiences.

-Work with performance partners on testing, attribution and scaling.

Qualifications & Experience

- 4–8 years in consumer product marketing (D2C, FMCG, consumer tech, wellness or lifestyle), with at least one product taken from ideation to launch.
- Demonstrated experience across GTM strategy, e-commerce and marketplaces, brand building and performance marketing.
- Experience managing creative projects, freelancers and agencies end to end.

Skills

- Strong storytelling, brand thinking and consumer insight.
- Commercial mindset: comfortable with P&L;, unit economics, CAC and ROAS.
- Good aesthetic judgement and attention to detail.
- Working knowledge of Canva, ChatGPT/AI tools, Google Analytics, Meta/Google Ads dashboards and basic SEO platforms.
- Ability to use AI effectively while keeping human nuance.

What We Offer

- Competitive fixed monthly compensation, based on experience and discussion + ESOPS
- Full ownership of the marketing function
- The chance to build a brand from scratch
- A fast-moving, creative startup culture

📌 Head of Marketing (Maharashtra)
🏢 Sipwise Smart Bottles
📍 Maharashtra