Are you a energetic and innovative marketing leader looking for an exciting new opportunity? Our company is seeking a Head of Marketing to lead our marketing team and drive our company's overall marketing strategy. If you have a passion for creating compelling marketing campaigns that resonate with target audiences and drive business growth, then this position could be the perfect fit for you.

As the Head of Marketing, you will be responsible for developing and executing our company's marketing strategy, including brand positioning, messaging, and marketing initiatives. You will lead a team of talented marketing professionals, providing guidance and mentorship to ensure that they are equipped to excel in their roles and deliver impactful marketing campaigns. In addition, you will collaborate with cross-functional teams, including sales, product development, and senior leadership, to align marketing initiatives with overall business goals.

The ideal candidate for this role will have a proven track record of success in marketing leadership positions, with a strong understanding of the latest marketing trends and best practices. You should be an excellent communicator, able to effectively articulate and present marketing strategies to internal and external stakeholders. Additionally, a data-driven approach to decision-making is essential, as you will be responsible for tracking and analyzing the performance of marketing campaigns to optimize results and ROI.

Key responsibilities

- Develop and execute the company's marketing strategy to drive brand awareness, lead generation, and customer acquisition.
- Lead and mentor a team of marketing professionals, providing guidance and support to help them succeed in their roles.
- Collaborate with cross-functional teams to align marketing initiatives with overall business goals.
- Monitor and analyze the performance of marketing campaigns, making data-driven decisions to optimize results and ROI.
- Stay up to date with the latest marketing trends and best practices, integrating new ideas and techniques into our marketing strategy.

Key qualifications

- Bachelor's degree in marketing, business, or a related field. Advanced degree is a plus.
- 5+ years of experience in marketing leadership roles, with a focus on B2B marketing.




- Proven track record of developing and executing successful marketing strategies that drive business growth.
- Strong leadership and mentorship skills, with the ability to inspire and motivate a team of marketing professionals.
- Excellent communication and presentation skills, with the ability to effectively articulate and present marketing strategies to internal and external stakeholders.
- A data-driven approach to decision-making, with the ability to track and analyze the performance of marketing campaigns to optimize results and ROI.

If you are a strategic thinker with a passion for driving impactful marketing initiatives and leading a high-performing marketing team, then we want to hear from you. Join our company as the Head of Marketing and play a key role in shaping our company's marketing strategy and driving our business forward. Apply today and take the next step in your marketing career!

Head of Marketing and Communication role shall play a crucial role in establishing brand Eastman and shall be responsible driving and implementing the marketing strategies that will help the company achieve its goal of becoming a USD 1 Billion organisation. This role holds great responsibility and requires a mix of leadership, creativity, and strategic thinking.

Reporting into the Chief Marketing Officer the Head - MarCom shall be responsible for:

- Developing Marketing Strategies:

Head - MarCom shall be responsible for creating the overall marketing strategy for the company. This includes identifying target markets, developing marketing campaigns, and creating a plan to reach and convert potential customers.

- Brand Management:

One of the key responsibilities of the Head - MarCom shall be to oversee the brand management of the company. This involves maintaining a consistent brand image, positioning the brand in the market,



and ensuring that all marketing efforts align with the brand’s values and messaging.

- Team Leadership:

The Head -MarCom is responsible for leading and managing a team of marketing professionals. This involves setting clear goals, providing guidance and support, and ensuring that the team is working cohesively to achieve the company's marketing objectives.

- Budgeting and Resource Allocation:

Head - MarCom has the responsibility of managing the marketing budget and allocating resources effectively. This involves making strategic decisions on where to invest marketing dollars to achieve the greatest impact.

- Agency Management The Head - MarCom shall be responsible for managing all agency relationships pertaining to marketing. This shall include identifying, onboarding and establishing appropriate review mechanisms for the agencies that Eastman may work with from time to time.
- Market Research and Analysis:

This role will reequire conducting market research and using data analysis to make informed marketing decisions.

- Collaboration with other Departments:

The Head - MarCom is required to work closely with other departments such as sales, product marketing, and customer service to ensure a cohesive approach to marketing and customer experience.

- Plan and Drive Marketing Campaigns:

Leading and overseeing the creation, implementation, and measurement of marketing campaigns is a key responsibility of the Head -MarCom. This shall involve preparing briefs for the agencies and working with the teams (both inhouse and agency) to develop creative concepts and content that will resonate with the target audience.

- Performance Monitoring and Reporting:

The Head - MarCom is responsible for monitoring the performance of all marketing efforts (Offline and Digital) and providing regular reports to the senior management team. This involves tracking key performance indicators, analyzing data, and making recommendations for future marketing strategies.

With a combination of strategic thinking, leadership, and creativity to drive successful marketing initiatives. Head - MarCom shall play a pivotal role in setting the direction of the Eastman's marketing efforts and ensuring that the brand is effectively positioned in the market.

📌 Head Marketing and Communication (Gurugram)
🏢 Eastman Auto u0026 Power
📍 Gurugram