Job Summary

We are looking for a data-driven and creative Growth & E-commerce Marketing Manager to scale our Direct-to-Consumer (D2C) sales and elevate our social media presence. In this role, you will own our digital storefront, manage paid ad budgets, and design campaigns that turn social media followers into loyal customers. If you know how to build a brand while obsessing over conversion rates and return on ad spend (ROAS), we want you on our team.

Core Responsibilities

1. D2C Platform & Sales Optimization

- Drive sales conversions on our D2C website (Shopify/WooCommerce/Magento) by optimizing the user journey.
- Launch and manage paid ad campaigns across Meta (Facebook/Instagram), Google Search/Shopping, and TikTok to drive high-quality traffic.
- Monitor key metrics like Customer Acquisition Cost (CAC), Lifetime Value (LTV), Conversion Rate (CR), and Average Order Value (AOV).
- Set up A/B tests for landing pages, product descriptions, checkout flows, and promotional offers.

2. Social Media Strategy & Growth

- Develop a content calendar that balances brand storytelling with promotional, sales-driven posts.
- Oversee social media channels (Instagram, TikTok, YouTube, LinkedIn) to grow organic reach and engagement.
- Manage influencer marketing campaigns by identifying, negotiating, and onboarding creators who align with our brand.




- Stay ahead of digital trends, algorithm changes, and viral formats (like Reels/Shorts) to keep our brand relevant.

3. Analytics & Reporting

- Track daily, weekly, and monthly performance using tools like Google Analytics, Meta Ads Manager, and platform dashboards.
- Provide actionable insights on what is working, what isn't, and where we should allocate our marketing budget next.

Required Skills & Qualifications

- Experience: 2–5 years of hands-on experience in D2C e-commerce marketing, performance marketing, or social media management.
- Platform Expertise: Deep knowledge of Meta Ads Manager, Google Ads, and major e-commerce platforms (e.g., Shopify).
- Data Literacy: Ability to read spreadsheets, interpret Google Analytics data, and make decisions based on numbers, not just gut feelings.
- Copywriting & Creative Eye: Ability to write catchy ad copy and guide designers/videographers on what visual assets perform best.
- Tools: Familiarity with email marketing tools (like Klaviyo or Mailchimp) and social scheduling tools (like Later or HubSpot) is a huge plus.

What We Offer

- Market-competitive salary and performance-based bonuses (linked to sales targets).
- Budget for creative testing and professional growth.

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