Key Responsibilities

- Support the development of annual brand strategy, business plans and marketing calendar for the assigned product category portfolio.
- Deliver sales, market share and profitability targets.
- Manage product lifecycle, pricing, positioning and portfolio optimization.
- Plan and execute new product launches.
- Design promotional campaigns, visual aids, leave-behinds, CMEs and digital content.
- Work closely with Sales, Medical Affairs, Supply Chain and Regulatory teams.
- Conduct market research, competitor analysis and customer insights.
- Train and mentor field force through cycle meetings and product training.
- Monitor marketing budgets and ROI.
- Build relationships with KOLs, pediatricians and dermatologists.

Key Performance Indicators
- Brand sales & growth vs. target




- Successful new product launches
- Prescription generation / demand creation
- Forecast accuracy
- Digital engagement metrics
- Market share growth
- Marketing ROI
- Field force training effectiveness
- Budget adherence
- Cross-functional project delivery

Qualifications

- MBA (Marketing) preferred; B.Pharm / M.Pharm / Life Sciences desirable.
- 3–6 years in pharmaceutical / consumer healthcare marketing.
- Experience in Pediatrics and/or Dermatology preferred.
- Good knowledge of current product launch planning and execution.

Skills: brand strategy,product launch,sales

📌 Group product manager (Mumbai)
🏢 Neuraleap Group
📍 Mumbai