The General Manager – Franchise Expansion will be responsible for conceptualizing, developing and executing Frankfinn's franchise expansion strategy across India. The incumbent will identify new business opportunities, onboard high-quality franchise partners, negotiate commercial agreements, and build a sustainable franchise network while ensuring complete adherence to Frankfinn's brand standards and business objectives.

The role requires a strategic thinker with strong business development, franchise management, relationship-building and negotiation skills.

1. Franchise Expansion Strategy

- Develop and implement the annual franchise expansion plan.
- Identify high-potential cities and markets for expansion.
- Prepare market feasibility studies and business cases.
- Recommend priority locations based on demographic, economic and competitive analysis.
- Drive long-term growth of the franchise network.

2. Franchise Development

- Identify, evaluate and recruit prospective franchise partners.
- Build a robust franchise lead pipeline through various channels.
- Conduct presentations and business meetings with potential investors.
- Assess financial capability and operational suitability of franchise prospects.
- Manage the complete franchise acquisition lifecycle from lead generation to signing.

3. Business Development

- Develop strategic alliances with investors, educational groups and business houses.
- Generate new business opportunities through networking events, exhibitions and industry forums.
- Create expansion opportunities in Tier I, Tier II and Tier III cities.
- Explore international franchise opportunities wherever applicable.

4. Franchise Sales & Revenue

- Achieve annual franchise sales targets.




- Drive franchise fee revenue and expansion milestones.
- Ensure healthy conversion ratios from enquiries to signed franchise agreements.
- Maintain an accurate sales pipeline and forecasting system.

5. Franchise Agreement & Commercial Negotiation

- Lead commercial negotiations with prospective franchisees.
- Coordinate with Legal and Finance teams for franchise documentation.
- Ensure timely execution of franchise agreements.
- Maintain complete compliance with company policies and regulatory requirements.

6. Market Intelligence

- Monitor competitor activities and franchise trends.
- Conduct market research to identify emerging opportunities.
- Recommend new territories for expansion.
- Track education industry developments and investment opportunities.

7. Cross Functional Coordination

Coordinate with

- Operations
- Training
- Academics
- Marketing
- Finance
- Legal
- HR
- Infrastructure

to ensure smooth onboarding and launch of new franchise centres.

8. Franchise Partner Relationship Management

- Build long-term relationships with franchise partners.
- Act as the primary escalation point during onboarding.
- Ensure smooth transition from agreement signing to centre launch.
- Support franchisees in achieving business objectives.

9. Project Management

- Monitor new franchise launch timelines.




- Coordinate infrastructure readiness.
- Ensure adherence to Frankfinn brand standards.
- Track project milestones and report deviations.

10. Reporting & MIS

- Prepare weekly and monthly expansion reports.
- Monitor key business KPIs.
- Present expansion status to senior management.
- Maintain CRM and franchise pipeline reports.

Key Performance Indicators (KPIs)

- Number of franchise centres signed
- Number of franchise centres operationalized
- Franchise revenue achieved
- Market penetration across target cities
- Franchise conversion ratio
- Average time from enquiry to agreement
- Centre launch timelines
- Franchise partner satisfaction
- Pipeline value
- Business forecast accuracy

Desired Candidate Profile

Education

- MBA (Marketing / Business Development / Strategy) preferred
- Graduate from a reputed institution

Experience

- 15–25 years of experience in Franchise Development.
- Minimum 5-8 years in a leadership role.
- Experience in Education, Retail, Healthcare, Hospitality or Service Industries will be preferred.
- Proven track record of establishing and expanding franchise networks.

Travel Requirement

Extensive travel across India for franchise partner meetings, site evaluations, negotiations and franchise launches.

Success Measures The successful incumbent will:

- Establish a robust nationwide franchise expansion pipeline.
- Achieve annual franchise growth targets.
- Expand Frankfinn's presence into new strategic markets.
- Build robust and profitable franchise partnerships.
- Ensure timely launch of new centres while maintaining Frankfinn's brand and operational excellence.

📌 General Manager – Franchise Expansion (Gurugram)
🏢 frankfinn
📍 Gurugram