We're looking for a dynamic, revenue-driven Director – Affinity Partnerships to lead ekincare's push across BFSI, insurance, fintech, and consumer ecosystems. This is a strategic, high-visibility role: full ownership of the affinity partnership lifecycle, from identifying and structuring deals to launching programs and scaling recurring revenue — backed by ekincare's health-tech platform.

Position

Director – Affinity Partnerships

Location

Mumbai / Bangalore

Reporting to

Head of Partnerships

Function

Affinity Partnerships / Strategic Alliances

About the Role

Drive affinity-led growth by building strategic partnerships with insurers, banks, NBFCs, fintechs, consumer brands, marketplaces, membership organizations, and loyalty platforms. Own the complete partnership lifecycle — from opportunity identification and commercial structuring to program launch, adoption, and revenue scale-up. Act as the bridge between partner organizations and internal stakeholders to ensure seamless execution.

Lead the development of embedded healthcare and wellness propositions — OPD benefits, preventive healthcare programs, wellness subscriptions, teleconsultation offerings — that strengthen partner value propositions while generating recurring revenue for ekincare.

Requirements

What You'll Do • Lead ekincare's Affinity Partnerships function and drive partnership-led business growth

• Identify, evaluate, negotiate, and close strategic partnerships across BFSI, insurance, fintech, consumer, loyalty, and membership ecosystems

• Develop and launch bundled healthcare and wellness offerings including OPD, preventive care, wellness programs,



and subscriptions

• Own end-to-end deal structuring — commercial negotiations, partnership agreements, pricing, and revenue-sharing frameworks

• Drive recurring revenue growth through partner acquisition, renewals, account expansion, upselling, and wallet-share growth

• Build and maintain executive-level relationships with key partners and internal stakeholders

• Manage partner onboarding end-to-end — including licensing/compliance requirements, system integration, and operational readiness

• Collaborate cross-functionally with Product, Marketing, Operations, Finance, Legal, and Customer Success to ensure successful execution

• Monitor partnership performance, revenue contribution, adoption metrics, and overall business impact

• Represent ekincare at industry events, conferences, and partner forums

• Own quarterly revenue, partnership, and growth objectives defined under organizational OKRs

What We're Looking For

• MBA / PGDM (Marketing, Finance, or Sales) or equivalent practical experience

• 9–12 years specifically in Affinity Partnerships / Affinity Business — within BFSI, Insurance, Insurtech,



or Fintech ecosystems; candidates from a pure generalist Strategic Alliances or BD background without direct affinity partnership ownership will not be considered

• Demonstrated ownership of an affinity book of business — sourcing, structuring, and scaling embedded/co-branded product partnerships with banks, NBFCs, fintechs, e-commerce, and consumer brands, with clear premium/revenue attribution

• Hands-on experience with corporate agent licensing, partner on-boarding (online/system-integration and offline/traditional channels), and compliance-led partnership structures

• Strong commercial acumen — experience in deal structuring, contract negotiation, and revenue-sharing models

• Ability to engage and influence CXO-level stakeholders across partner and internal organizations

• Experience managing large, multi-stakeholder key accounts end-to-end, including collections/portfolio health where applicable

• Prior exposure to health insurance, embedded health benefits, or health-tech partnerships is a strong plus

• Team leadership or mentoring experience preferred; comfortable building a function from the ground up

• Excellent communication, analytical, negotiation, and problem-solving skills

Benefits

• Be part of a high-growth, Series B-funded startup with patented technology • Work at the forefront of health-tech innovation, trusted by 1000+ companies

• Flat hierarchy, quick-fail-fast-learn culture

• Attractive compensation with performance-based incentives and ESOPs

• 360-degree appraisal process and direct exposure to top management

• Comprehensive medical benefits, plus fitness perks (Gym, Yoga, Zumba, and more)

📌 Director - Affinity Partnership (India)
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