Company Description Sustainabyte Technologies Pvt. Ltd. merges advanced technology with sustainability to help businesses reduce their carbon footprint and improve operational efficiency. The company leverages Artificial Intelligence (AI), Machine Learning (ML), and Large Language Models (LLMs) to build smart, scalable solutions that support corporate sustainability goals.

Services include customized carbon reduction strategies, digital sustainability solutions for better resource and supply chain management, and Industry 4.0 technologies that set new standards in environmental performance.

Sustainabyte

Technologies is driven by a vision to integrate tech-driven sustainability into everyday business practices and to lead the transition toward a greener future. Team members join a mission-focused environment committed to innovation and measurable impact.

Role Description The Digital Marketing Strategist is a full time, on-site role based in Chennai. This role is responsible for planning, executing, and optimizing digital marketing campaigns that promote Sustainabyte’s sustainability-focused technology solutions. Day-to-day tasks include developing data-driven marketing strategies, managing social media channels, coordinating content creation, and overseeing performance across paid and organic digital platforms.

The strategist will analyze campaign metrics, prepare regular performance reports, and refine tactics to increase brand awareness, lead generation, and audience engagement. Collaboration with product, sales,



and content teams is expected to ensure consistent messaging that highlights the company’s mission and services.

Qualifications

- Candidates should possess skills in digital campaign planning and execution, including strategy development, channel selection, and performance optimization.

- Candidates should possess skills in social media management and online community engagement across platforms such as LinkedIn, Twitter, Instagram, and relevant industry networks.

- Candidates should possess skills in content planning and coordination, including briefing writers, aligning messaging with brand guidelines, and ensuring timely delivery.

- Candidates should possess skills in data analysis and reporting, including interpreting campaign metrics, using analytics tools, and presenting insights to stakeholders.

- Candidates should possess skills in SEO/SEM and marketing automation tools to enhance visibility, drive qualified traffic, and support lead nurturing.

- Relevant qualifications include a bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

- Beneficial experience includes working with sustainability-focused or technology-driven products, familiarity with AI/ML/LLM concepts, and prior work in B2B marketing.

- Additional beneficial skills include strong written and verbal communication, stakeholder collaboration, project management, and the ability to work in a fast-paced, mission-driven environment.

📌 Digital Marketing Strategist (Chennai)
🏢 Sustainabyte Technologies
📍 Chennai