ey Responsibilities

- Lead and manage the Digital Marketing team and ensure achievement of departmental targets.

- Develop and execute digital marketing strategies focused on lead generation, student acquisition, website traffic, and brand visibility.

- Plan and manage campaigns across Google Ads, Meta Ads, YouTube, and other relevant digital platforms.

- Monitor campaign performance, CPL, conversions, ROI, traffic, and overall marketing KPIs.

- Work closely with the Sales/Admissions team to improve lead quality and conversion.

- Coordinate with the SEO, Content, Creative, and Performance Marketing teams for integrated campaigns.

- Manage and optimize website, landing pages, social media, and digital content initiatives.

- Conduct competitor and market analysis to identify new opportunities.

- Prepare and present daily/weekly/monthly performance reports to management.

- Analyze campaign data and implement corrective actions to improve performance.

- Guide, mentor, and motivate team members to achieve individual and team objectives.

- Ensure timely execution of campaigns, content calendars,



and marketing activities.

- Stay updated with digital marketing trends, platform updates, and industry best practices.

Required Skills & Qualifications

- 1-3 years of experience in Digital Marketing, preferably in EdTech/Education.

- Minimum 1–2 years of team-handling experience preferred.

- Strong knowledge of Google Ads, Meta Ads, SEO, Social Media Marketing, Google Analytics, and Lead Generation.

- Experience in managing performance marketing campaigns and budgets.

- Strong analytical, communication, and leadership skills.

- Positive understanding of CPL, CAC, CTR, CPC, Conversion Rate, ROAS, and ROI.

- Strong reporting and data-analysis skills.

- Ability to manage multiple campaigns and deadlines effectively.

- Result-oriented, proactive, and comfortable working in a target-driven environment.

Pay: ₹25,000.00 - ₹40,000.00 per month

Benefits

- Flexible schedule

- Paid sick time

- Paid time off

Work Location: In person

📌 Digital Marketing Team Leader (Sector 16)
🏢 IMTS
📍 Sector 16