Role & responsibilities

We are looking for a Digital Marketing Specialist with strong hands-on experience in SEO, SEM, B2B lead generation, Google Ads, LinkedIn marketing, website management, content optimization and digital analytics. The ideal candidate will be data-driven, proactive and comfortable working with technical/industrial content. Experience in TIC, technology, engineering, cybersecurity, testing or certification will be an advantage.

Key Responsibilities

- Develop and execute SEO strategies to improve organic rankings, website traffic and visibility.
- Conduct keyword research, competitor analysis and content optimization.
- Plan, manage and optimize Google Ads and LinkedIn Ads campaigns for B2B lead generation.
- Manage website content, landing pages and digital updates, ensuring strong SEO and user experience.
- Implement on-page and technical SEO, including site structure, internal linking, schema, mobile optimization and indexing.
- Use Google Analytics/GA4, Google Search Console and SEMrush/Ahrefs or similar tools to monitor performance and identify opportunities.
- Manage HubSpot for content, landing pages, lead generation, email marketing and marketing automation.
- Develop and optimize LinkedIn, email and digital content campaigns.
- Collaborate with technical experts and content teams to convert complex technical information into clear, customer-focused content.
- Work with Web/IT teams on website improvements and basic HTML/CSS/JavaScript-related requirements.
- Monitor digital trends, AI-driven search and emerging marketing technologies.
- Prepare regular SEO, SEM,



website and lead-generation reports with actionable insights for the Global Marketing team.
- Support digital marketing initiatives across India, Asia and global markets.

Preferred candidate profile -Experience in TIC, Testing & Certification, Engineering, Technology, Cybersecurity, Compliance, Manufacturing or other B2B technical industries will be preferred. Strong practical knowledge of SEO, SEM and B2B digital marketing.

- Experience with Google Ads and LinkedIn Ads.
- Proficiency in Google Analytics/GA4, Google Search Console, HubSpot and SEO tools such as SEMrush/Ahrefs.
- Experience in website management, content marketing, email marketing and social media.
- Knowledge of technical SEO, schema markup, site architecture and mobile optimization.
- Good analytical, communication, copywriting and content-editing skills.
- Experience with Canva or similar content-creation tools.
- Ability to understand and communicate technical/engineering concepts in easy, engaging language.

Data-driven • Analytical • Proactive • Customer-focused • Digital mindset • Strong communication • Content-oriented • Cross-functional collaboration • Continuous learning Qualifications & Experience
- Bachelor's degree in Marketing, Digital Marketing, Business, Communications or a related field.
- Minimum 2+ years of relevant digital marketing experience.
- Proven experience in SEO, paid campaigns, website optimization and B2B lead generation.
- Experience working with global or international stakeholders is an advantage.

📌 Digital Marketing Specialist (Faridabad)
🏢 Nemko
📍 Faridabad