Digital Marketing Lead

Position: Digital Marketing Lead – Performance Marketing & Organic Growth

Location: Hyderabad

Experience: 5 - 15 Years

Employment Type: Full-time

Department: Marketing & Growth

Reporting To: CEO / Head of Marketing

Role Overview

We are looking for a results-driven Digital Marketing Lead with strong expertise in performance marketing, paid advertising, organic growth, SEO, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and full-funnel digital marketing.

The ideal candidate should be capable of independently planning, executing, optimizing, and scaling digital marketing campaigns across multiple channels, including Meta Ads, Google Ads, LinkedIn Ads, search engines, and emerging AI-powered discovery platforms.

The candidate will be responsible for driving qualified leads, customer acquisition, website traffic, brand visibility, conversion rates, and measurable revenue growth. This role requires a combination of strategic thinking, hands-on campaign execution, analytical skills, creative experimentation, and team leadership.

Key Responsibilities

1. Performance Marketing & Paid Acquisition

- Plan, execute, manage, and optimize paid advertising campaigns across Google Ads, Meta Ads (Facebook and Instagram), LinkedIn Ads, and other relevant platforms.
- Develop and manage full-funnel advertising strategies covering awareness, consideration, lead generation, conversions, and retargeting.
- Manage campaign budgets, bidding strategies, audience targeting, placements, and creative testing to maximize return on ad spend (ROAS) and reduce customer acquisition cost (CAC).
- Execute Google Search, Display, YouTube, Performance Max, and other relevant campaign types.
- Design and optimize Meta lead generation, conversion, traffic, retargeting, and remarketing campaigns.
- Continuously test ad creatives, copy, landing pages, audiences, and campaign structures.
- Track and optimize key metrics, including CPC, CPM, CTR, CPL, CPA, CAC, conversion rate, and ROAS.
- Build scalable paid acquisition strategies based on campaign performance and business objectives.

1. SEO – Search Engine Optimization

- Develop and execute comprehensive SEO strategies to improve organic rankings, website traffic, and qualified lead generation.
- Conduct keyword research, search intent analysis, competitor analysis, and content gap analysis.
- Implement on-page, off-page, and technical SEO best practices.
- Optimize website architecture, internal linking, metadata, headings, schema markup, crawlability, indexing, and Core Web Vitals.
- Develop backlink acquisition and digital PR strategies to improve domain authority and search visibility.
- Collaborate with content writers and developers to implement SEO recommendations.
- Monitor keyword rankings, organic traffic, impressions, clicks, and conversions using Google Search Console, Google Analytics 4, and relevant SEO tools.

1. AEO – Answer Engine Optimization

- Develop strategies to improve brand visibility in AI-powered answer engines and conversational search experiences.
- Optimize website content to address user questions through clear answers, FAQs, structured information, and authoritative content.
- Build topical authority through expert-led articles, comparison pages, how-to guides, and question-based content.
- Implement relevant structured data and schema markup to help search engines understand website content.
- Monitor brand visibility and citations across eligible answer-oriented search experiences where measurement is available.
- Align content with conversational queries, natural-language searches, and intent-driven discovery.

1. GEO – Generative Engine Optimization





- Develop and implement strategies to improve brand discoverability across generative AI search and answer platforms.
- Optimize content for potential inclusion, citation, and mentions in AI-generated responses across platforms such as ChatGPT search, Google AI Overviews, and Perplexity.
- Strengthen brand authority through original research, credible information, expert content, industry mentions, and relevant third-party references.
- Create structured, factually accurate, and context-rich content that generative systems can interpret and reference.
- Audit brand presence, competitor visibility, and citation opportunities across AI-driven discovery channels.
- Track available indicators of AI-referred traffic, brand mentions, citations, and assisted conversions without relying on unsupported ranking guarantees.

1. Organic Growth & Content Strategy

- Develop an integrated organic growth strategy across search engines, social media, website content, and relevant online communities.
- Plan and manage content calendars for blogs, landing pages, social media, videos, case studies, and other digital assets.
- Drive organic reach, engagement, website visits, inbound inquiries, and qualified leads.
- Work closely with content creators, designers, video editors, and subject-matter experts to produce high-performing content.
- Identify growth opportunities through competitor benchmarking, audience research, trend analysis, and content performance data.
- Build repeatable growth experiments to improve reach, engagement, conversion, and retention.

1. Website Conversion Rate Optimization (CRO)

- Optimize landing pages, website journeys, forms, CTAs, and lead capture mechanisms to improve conversion rates.
- Conduct A/B testing on headlines, creatives, landing pages, forms, and user journeys.
- Identify friction points using analytics, heatmaps, session recordings, and funnel analysis where available.
- Collaborate with design and development teams to implement conversion improvements.
- Ensure campaigns direct users to relevant landing pages aligned with the advertised offer and search intent.

1. Analytics, Attribution & Reporting

- Set up and maintain marketing measurement using Google Analytics 4, Google Tag Manager, Google Search Console, Meta Pixel, and relevant conversion APIs.
- Configure conversion events, lead tracking, campaign tagging, and UTM parameters.
- Build dashboards and reports covering channel performance, marketing spend, leads, qualified leads, conversions, and revenue contribution.
- Analyze campaign and funnel data to identify inefficiencies and growth opportunities.
- Coordinate with the sales team to track lead quality, lead-to-customer conversion, and marketing-generated revenue.
- Present actionable performance reports, insights, and recommendations to management.

1. Marketing Strategy & Team Leadership

- Develop quarterly and monthly digital marketing plans aligned with business growth targets.
- Allocate budgets across paid acquisition, organic growth, content, SEO, and emerging discovery channels.
- Coordinate with sales, product, design, technology, and business development teams.
- Manage external agencies, freelancers, and marketing vendors wherever required.
- Establish campaign processes, reporting standards, experimentation frameworks, and performance benchmarks.




- Stay updated on advertising platform changes, search algorithm updates, privacy requirements, and emerging AI-driven marketing trends.

Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- MBA in Marketing or a relevant digital marketing certification is an added advantage.
- 4–7 years of hands-on experience in digital marketing, including substantial ownership of paid campaigns and organic growth initiatives.
- Demonstrated experience managing advertising budgets and delivering measurable business results.
- Strong practical understanding of SEO, AEO, GEO, performance marketing, conversion optimization, and marketing analytics.

Technical Skills Required
- Paid Advertising: Google Ads, Meta Ads Manager, LinkedIn Campaign Manager.
- SEO: Google Search Console, GA4, Ahrefs, Semrush, Screaming Frog, or equivalent tools.
- AEO & GEO: AI search visibility analysis, content structuring, schema markup, entity optimization, and brand citation monitoring.
- Analytics: Google Analytics 4, Google Tag Manager, Looker Studio, conversion tracking, and attribution.
- Growth & CRO: Landing page optimization, A/B testing, funnel analysis, remarketing, and audience segmentation.
- Content & CMS: WordPress or equivalent CMS, content planning, keyword mapping, and content performance analysis.
- Reporting: Advanced Excel or Google Sheets, dashboard creation, and performance reporting.

Key Performance Indicators (KPIs) The Digital Marketing Lead will be evaluated against agreed business goals and measurable outcomes, including:
- Qualified leads and marketing-generated pipeline.
- Customer acquisition cost (CAC) and cost per qualified lead.
- ROAS and paid campaign profitability, where revenue attribution is available.
- Organic traffic growth and organic conversion rate.
- Search visibility, qualified keyword growth, and non-branded search performance.
- AI search visibility, attributable referrals, and brand citations where measurable.
- Landing page conversion rate and overall funnel performance.
- Lead-to-customer conversion rate and marketing contribution to revenue.
- Campaign tracking accuracy, reporting quality, and budget utilization.

Preferred Candidate Profile
- Has personally managed and optimized Google Ads and Meta Ads campaigns rather than only coordinating with agencies.
- Can demonstrate real campaign results through dashboards, case studies, or anonymized performance reports.
- Understands the relationship between paid acquisition, organic search, content, landing pages, and sales conversion.
- Can independently identify growth opportunities, launch experiments, analyze results, and implement improvements.
- Understands modern search behavior and the evolving role of AI-powered discovery.
- Is comfortable working in a fast-paced, target-oriented workplace with accountability for outcomes.

What We Expect From This Role The successful candidate should be able to take ownership of the company's digital growth engine—from campaign planning and execution to organic visibility, lead generation, analytics, and conversion optimization. We are looking for a hands-on marketing professional who combines strategic leadership with execution excellence and can turn marketing investments into measurable business growth.

Application Requirements

Interested candidates should share their updated resume along with:
- Examples of Google Ads and Meta Ads campaigns they have managed.
- Key campaign metrics, including budget, CPL, CAC, ROAS, or conversion improvements where available.
- SEO or organic growth projects demonstrating measurable results.
- Experience with AEO, GEO, and AI-driven search visibility initiatives.

📌 Digital Marketing Manager (Hyderabad)
🏢 ConglomerateIT Services
📍 Hyderabad