Key Responsibilities

A. Social Media & Meta Page Management

- Manage and maintain the company's Facebook and Instagram business pages.
- Plan, create, schedule, and publish engaging social media content, including posts, reels, stories, and promotional creatives.
- Develop monthly social media content calendars aligned with marketing campaigns and student intake periods.
- Monitor comments, messages, enquiries, and engagement across social media platforms.
- Coordinate with graphic designers, video editors, and other team members to develop marketing creatives and promotional videos.
- Maintain consistent brand identity, messaging, and content quality across all social media channels.
- Track follower growth, reach, impressions, engagement, and other key performance indicators.

B. Meta Ads Management

- Set up, manage, and optimise paid advertising campaigns through Meta Ads Manager for Facebook and Instagram.
- Develop targeted campaigns for overseas education programmes, universities, courses, and upcoming student intakes.
- Identify appropriate target audiences based on location, interests, demographics, and campaign objectives.
- Monitor advertising budgets, cost per lead (CPL), conversion rates, and campaign performance.
- Test different ad creatives, captions, audience segments, and campaign formats to improve results.
- Generate quality student leads and coordinate with the counselling team to assess lead quality.
- Prepare regular campaign performance reports with actionable recommendations.
- Ensure proper tracking and use of campaign data to improve return on advertising spend.

C. Search Engine Optimisation (SEO)

- Conduct keyword research relevant to overseas education, study destinations, universities, and courses.
- Implement on-page SEO, including title tags, meta descriptions, headings, internal links, image optimisation, and URL structure.
- Coordinate technical SEO activities to improve website performance, crawlability, indexing, and mobile usability.
- Identify content opportunities and optimise website pages and blogs to improve organic visibility.
- Monitor website rankings, organic traffic, clicks, impressions, and enquiries using Google Search Console and Google Analytics.




- Conduct competitor analysis and identify opportunities to improve search engine rankings.
- Support local SEO activities, including Google Business Profile updates, where applicable.
- Identify SEO issues and coordinate with the website development team or external agency for resolution.
- Track SEO progress and prepare monthly reports on performance and improvements.

D. Website Content & Lead Generation

- Update website content related to countries, universities, courses, scholarships, and student services.
- Coordinate with the counselling team to obtain accurate course and destination information.
- Develop digital campaigns for different study destinations, including Ireland, the UK, Germany, and other countries offered by the company.
- Monitor website enquiry forms, landing pages, and lead-generation campaigns.
- Coordinate with the CRM team to ensure that digital leads are captured and tracked properly.
- Recommend improvements to landing pages and digital enquiry processes to increase conversions.

E. Reporting & Coordination

- Prepare weekly and monthly reports covering social media activities, advertising performance, SEO progress, website traffic, and lead generation.
- Maintain records of campaign budgets, leads generated, cost per lead, and conversion performance.
- Coordinate with management, student counsellors, website developers, and external marketing agencies.
- Submit campaign plans, content calendars, and budget requirements for approval where necessary.
- Stay updated on digital marketing trends, Meta advertising policies, SEO practices, and platform updates.

3. Qualifications & Experience

- Bachelor's degree or diploma in Digital Marketing, Marketing, Communications, or a related field.
- Minimum 1–2 years of relevant experience in social media management, Meta advertising, and SEO.




- Practical experience managing Facebook and Instagram business pages.
- Hands-on experience with Meta Ads Manager and paid lead-generation campaigns.
- Working knowledge of Google Analytics 4 and Google Search Console.
- Familiarity with keyword research, on-page SEO, content optimisation, and website analytics.
- Basic knowledge of Canva or other creative tools will be an advantage.
- Experience in education marketing, overseas education, or lead-generation businesses will be preferred.

4. Required Skills

- Strong written communication and content-writing skills.
- Good understanding of social media trends and digital advertising.
- Analytical skills to interpret campaign data and recommend improvements.
- Ability to manage multiple campaigns and meet deadlines.
- Creative thinking and attention to detail.
- Ability to work independently and coordinate effectively with a team.
- Strong organisational and reporting skills.

5. Key Performance Indicators (KPIs) Performance will be evaluated based on the following:

- Consistency and quality of Facebook and Instagram page management.
- Growth in social media reach, engagement, and relevant followers.
- Quality and volume of student enquiries generated through Meta campaigns.
- Cost per lead and campaign conversion performance against approved targets.
- Improvement in website organic traffic and keyword rankings.
- Timely completion of SEO activities and resolution of identified website issues.
- Quality and accuracy of weekly and monthly performance reports.
- Effective coordination with the counselling team to monitor lead quality and conversions.

6. General Expectations The Digital Marketing Executive is expected to take ownership of the company's social media presence, paid advertising activities, and SEO initiatives. The candidate must focus not only on online visibility but also on generating relevant student enquiries and contributing to the company's overall business growth. Pay: ₹20,000.00 - ₹25,000.00 per month

Advantages

- Cell phone reimbursement
- Flexible schedule

Work Location: Hybrid remote in Kadavanthara, Kerala 682020

📌 Digital Marketing Executive – Social Media & SEO (Kadavanthra)
🏢 RECRUITNET Consultancy Services
📍 Kadavanthra