Company Description Pexa – Carcare & Shoppe (formerly Carclenx) is a rapid-growing automotive care brand that started in 2020 by bringing doorstep car wash services directly to customers. The company has rapidly expanded through a franchise model, growing from 100 franchisees in Kerala in 2021 to over 180 franchisees across India by 2024, including Car Shoppe facilities and Bike units for greater accessibility. Pexa offers a spa-like vehicle care experience at customers’ locations, focusing on convenience, quality, and affordability.

The brand also develops and markets its own range of car care products, reflecting a strong commitment to innovation and industry leadership.

Role Description This is a full-time, on-site Digital Marketing Executive role based in Trivandrum.

The Digital Marketing

Executive will plan and execute digital marketing campaigns to promote Pexa’s services, franchise opportunities, and branded products across online channels.

Responsibilities include managing social media platforms, creating engaging digital content, coordinating with design and operations teams for marketing assets, and monitoring campaign performance. The role involves analyzing web and social media metrics, optimizing campaigns for reach and conversion,



and supporting local marketing initiatives to increase brand visibility and customer engagement. The successful candidate will stay updated on industry trends and competitor activities to recommend new strategies and channels.

Qualifications

- Solid foundation in Marketing, including campaign planning, brand promotion, and lead generation.
- Excellent Communication skills for creating explicit messages, collaborating with teams, and engaging with stakeholders.
- Proficiency in Social Media Marketing for platforms such as Facebook, Instagram, and other relevant channels.
- Ability in Web Content Writing to produce concise, engaging content for websites, landing pages, and digital ads.
- Experience with Web Analytics tools to track performance, interpret data, and improve digital campaigns.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Familiarity with basic design tools (e.g., Canva, Adobe tools) and marketing automation platforms is an advantage.
- Strong organizational skills, attention to detail, and the ability to work in a fast-paced, in office environment.
- Interest in the automotive or service industry and willingness to learn about Pexa’s products and franchise model.

📌 Digital Marketing Executive (Thiruvananthapuram)
🏢 Pexa - Carcare u0026 Shoppe
📍 Thiruvananthapuram