– Digital Lead Generation Executive

Job Title: Digital Lead Generation Executive

Department: Marketing

Employment Type: Full-Time

Experience: 3–5 Years

Location: Coimbatore, Tamil Nadu

Reports To: Marketing Head / Digital Marketing Manager

Job Summary

We are looking for an experienced and result-oriented Digital Lead Generation Executive to identify potential customers, generate qualified business leads, and support the company's sales and marketing objectives. The ideal candidate should have hands-on experience in online prospecting, lead generation campaigns, database management, and CRM tools.

Key Responsibilities

- Develop and execute digital lead generation strategies to identify potential customers.
- Generate qualified leads through LinkedIn, Google Search, social media platforms, business directories, and other digital channels.
- Conduct market research and identify target audiences, industries, and potential business opportunities.
- Execute email marketing, online outreach, and follow-up campaigns.
- Build, maintain, and regularly update prospect databases and lead lists.
- Use CRM software to track leads, manage follow-ups, and monitor lead progress.
- Coordinate with the sales and marketing teams to qualify leads and improve conversion rates.
- Monitor campaign performance and identify opportunities to improve lead quality and generation.
- Track key metrics, including lead volume, cost per lead, and conversion rates, where applicable.
- Prepare daily, weekly,



and monthly lead generation reports.
- Achieve assigned lead generation targets and deadlines.
- Ensure the accuracy of prospect information and follow applicable data privacy requirements.

Required Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field preferred.
- 3–5 years of relevant experience in digital lead generation, online prospecting, or B2B lead generation.
- Proven experience in generating qualified leads and supporting business development activities.

Required Skills
- Solid knowledge of digital lead generation techniques and prospect research.
- Hands-on experience with LinkedIn and other professional networking platforms.
- Familiarity with CRM tools and lead management systems.
- Knowledge of email outreach, email marketing, and digital marketing campaigns.
- Proficiency in MS Excel or Google Sheets.
- Strong communication, analytical, and organizational skills.
- Ability to analyze lead generation performance and achieve targets.
- Good time management and follow-up skills.

Key Performance Indicators (KPIs)
- Number of qualified leads generated.
- Lead quality and conversion rate.
- Achievement of monthly lead generation targets.
- Accuracy and completeness of lead databases.
- Effectiveness of outreach campaigns.
- Timeliness of follow-ups and CRM updates.

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Digital Lead generation executive (Nanjundapuram)
🏢 AR Corporates
📍 Nanjundapuram