Company - RMX Industries Pvt Ltd

Job - D2C Growth Manager

Location - Gurugram

Budget- 50-60k/ month

About the Role

We're looking for a hands-on D2C Manager (USA D2C Experiance is non negotiable) to own the growth of TheBlueHose.com — our flagship storefront for pressure washing, air and garden watering products (BluBird, Blu Shield, AG-lite). You'll drive revenue, conversion, retention, and profitability on the website, working closely with the D2C Head to scale D2C as our primary channel over marketplace.

This is a D2C-first role: the primary focus is TheBlueHose.com, not Amazon/Walmart.

Key Responsibilities

1. Website P&L; & Growth

- Own TheBlueHose.com's day-to-day P&L; — revenue, contribution margin, and growth against targets
- Execute monthly/quarterly growth plans aligned with overall D2C strategy
- Track competitor activity and category trends (pressure washing, garden watering)

2. Shopify Store Management

- Manage product listings, collections, merchandising, pricing, and promotions
- Improve CVR, AOV, and checkout/user experience
- Coordinate with design/dev on site functionality and speed

3. Performance Marketing & Acquisition

- Run/optimize Meta, Google, and YouTube campaigns
- Own ROAS, CAC, CTR, CPC, CVR, AOV, LTV
- Manage agency relationships and budget allocation

4. Retention, CRM & Loyalty

- Own email/SMS/WhatsApp retention flows and CRM automation
- Build loyalty, referral, and winback programs




- Improve repeat purchase rate and reduce churn

5. Content & Brand

- Drive product education and storytelling for the hose/pressure-washing category
- Manage UGC, affiliate, and influencer partnerships where relevant

6. Conversion & Campaigns

- Run A/B tests and CRO initiatives
- Plan campaigns around seasonal peaks and product launches (e.g., The Slayer)

7. Analytics

- Build/maintain dashboards: revenue, traffic, CVR, CAC, ROAS, AOV, retention
- Identify performance gaps and drive corrective actions

8. Inventory Coordination

- Work with supply chain on stock availability, SKU rationalization, and reducing stock-outs

9. Operations

- Coordinate with fulfillment/logistics/customer service to reduce returns, cancellations, and delivery issues

Required Skills & Qualifications

- Bachelor's degree in Marketing, Business, E-Commerce, or related; MBA a plus
- 4–7 years in D2C/e-commerce, with direct Shopify management and USA experience (mandatory)
- Experience owning or co-owning a D2C revenue line, with visibility into contribution margin
- Working knowledge of Meta Ads, Google Ads, GA4, SEO, CRO
- Hands-on retention/CRM experience — email, SMS/WhatsApp, loyalty programs
- Solid Excel/Sheets and analytical skills
- Experience in hardgoods, home improvement, outdoor/garden, or similar physical-product category preferred
- Comfortable working in a lean team, wearing multiple hats

Budget - 50k-60k/month

📌 C Growth Manager (Gurugram)
🏢 RMX Industries
📍 Gurugram