Key points of repsonsibilites & duties

- Develop and execute customer lifecycle journeys.
- Build automated campaigns for: WELCOME JOURNEYS, LEAD NURTURING, CONSULTATION BOOKING, CART ABANDONMENT ETC.
- Create Customer segments based on purchae journey, Product Category, Customer Vlaue, Frequency, Geography, Online Vs Offlin customers.
- Developeing, managing and reporting personalised communication for every segment.
- Plan and execute CRM campaigns across Email, SMS, WhatsApp, Push Notifications and Ensure campaigns are timely, personalized and aligned with brand positioning.
- Build and optimize automation workflows including but not limited to lead nurturing, consultation reminders, andanoed query followups etc.
- Maintain clean and secure customer data and work closely with Digital/Ecommerce and IT teams.
- Track KPIs like email open rate,CTR,Conversion Rate, Delivery rate, Retention rate, Churn, correct revenue from CRM etc.
- Preparing and present periodic performance reports and presentation decks.




- Anchor developemnt of VIP custoemr programs, Loyalty initiatives, Referal programs, exclusive previews of collections, design er engagement program etc.
- Collaborate closely with Markeing, retail sales, ecommerce, content and other teams

Qualification

- MINIMUM EDUCATION REQUIRED: GRADUATE (bachelor's in marketing/business or analytics field. MBA preferred)
- DESIRED SKILLS: Solid analytical ability, Excellent communication skills, Customer-first mindset, Marketing automation expertise, Attention to detail, Data interpretation, Campaign planning.
- TECHNICAL SKILLS: Min three years experience in working on any of the CRM platforms like hubspot CRM, Web Engage, Mo Engage, Clever Tap etc.
- Working knwoeldge of Excel.

MINIMUM WORK EXPERIENCE REQUIRED( IN YEARS) : 3-6 YEARS in the similar area of work .

📌 CRM SPECIALIST (Gurugram)
🏢 Sarita Handa
📍 Gurugram