: Corporate Sales Manager (B2B – Corporate & Institutional)

Brand: The Healthy Binge (THB)

Location: Bengaluru

Department: Sales – B2B & Institutional

Reporting To: Sr. Sales Manager

Experience: 4–6 Years

Employment Type: Full-time

1. Role Overview The Corporate Sales Manager will drive B2B and institutional sales for The Healthy Binge’s healthy snacking portfolio by acquiring corporate clients, appointing and developing distributors, managing distributor stock and payments, and building profitable, long-term business relationships.

Key segments include corporate offices and pantry programs, HORECA, institutional foodservice, corporate gifting, airline catering, educational institutions, and healthcare organisations.

2. Key Responsibilities

A. Business Development & Account Management

- Identify, acquire, and develop corporate and institutional customers across assigned segments.
- Manage the complete sales cycle, including prospecting, sampling, proposals, negotiations, closures, and onboarding.
- Build long-term client relationships, drive repeat orders, and expand existing accounts.
- Develop sales plans and achieve assigned revenue and volume targets.

B. Distributor Development & Management

- Identify, appoint, and onboard new distributors and channel partners to expand market reach and sales coverage.
- Develop and manage distributor relationships, sales targets, territory coverage, and business plans.
- Monitor distributor stock levels, inventory movement, product availability, and stock ageing to prevent stock-outs and excess inventory.
- Coordinate with distributors and internal teams for timely replenishment, order planning, and product availability.
- Track distributor sales, primary and secondary sales wherever applicable, and overall business performance.
- Follow up on distributor payments and outstanding receivables, ensuring adherence to approved credit limits and payment terms.
- Review distributor performance regularly and implement corrective actions to improve sales, collections, and market penetration.

C.



Commercial Management

- Prepare quotations, proposals, pricing recommendations, and commercial offers within approved guidelines.
- Negotiate pricing, margins, contracts, and payment terms within delegated authority.
- Monitor collections, follow up on overdue payments, and coordinate credit approvals and outstanding reconciliation with Finance.
- Ensure distributor and customer transactions comply with approved commercial terms and credit policies.

D. Cross-functional Coordination

- Coordinate with Marketing, Finance, Operations, Supply Chain, and Quality teams for product approvals, documentation, order fulfilment, and customer requirements.
- Share sales forecasts, distributor stock updates, market insights, and customer feedback to support production and inventory planning.

E. Reporting & Market Development

- Maintain accurate CRM records, distributor details, sales pipelines, forecasts, stock reports, collection reports, and MIS.
- Track competitors, market trends, pricing, and new business opportunities.
- Represent the brand at customer meetings, trade events, and relevant industry forums.

3. Key Performance Indicators (KPIs) Performance will be measured against agreed targets for:

- Revenue, sales volume, and gross margin achievement.
- New customer acquisition and current distributor appointments.
- Distributor productivity, territory coverage, and sales growth.
- Distributor stock availability, inventory movement, and stock ageing.
- Collection efficiency, outstanding receivables, and adherence to credit terms.
- Repeat orders, account retention, and revenue growth.
- Forecast accuracy, CRM updates, and reporting discipline.





Specific targets and weightages will be agreed upon with the reporting manager during onboarding. 4. Required Skills & Competencies

- Strong B2B, corporate, institutional, or distributor sales experience, preferably in FMCG, food and beverages, packaged foods, or consumer brands.
- Proven ability to acquire customers, appoint distributors, manage key accounts, and achieve sales targets.
- Experience in distributor management, stock monitoring, inventory coordination, and payment collections.
- Understanding of pricing, margins, credit management, receivables, and commercial negotiations.
- Strong communication, negotiation, planning, and CRM/MIS reporting skills.
- Ability to work independently, develop new business, and travel within the assigned territory.

5. Qualifications & Experience

- Bachelor’s degree in Business Administration, Marketing, Sales, or a related discipline; MBA preferred.
- 4–6 years of relevant B2B, FMCG, distributor, corporate, or institutional sales experience.
- Proven track record of business development, distributor expansion, and revenue growth.
- Exposure to corporate pantry, HORECA, gifting, education, or healthcare segments is an advantage.
- Existing relationships with distributors, corporate buyers, procurement teams, or institutional partners will be preferred.

6. Working Conditions

- Full-time, field-oriented role based in Bengaluru.
- Travel within the assigned territory as required.
- Performance-driven position with agreed sales, distributor development, and commercial targets.

7. Application Process Interested candidates should email their updated resume along with a brief summary of relevant sales experience, distributors managed or appointed, key accounts handled, and sales targets achieved.

Email: [email protected]

Subject: Application – Corporate Sales Manager (B2B – Corporate & Institutional) – Bengaluru

Pay: ₹60,000.00 - ₹100,000.00 per month

Work Location: Hybrid remote in Bengaluru, Karnataka

📌 Corporate Sales ManagerB – Corporate & Institutional) (Bengaluru)
🏢 Trueg Agro Roots
📍 Bengaluru