The Role

We are looking for an experienced Content & Copy Manager to lead our content function and serve as the primary copywriter at Pellagic.

This is a hands-on leadership role. You will be responsible for developing campaign messaging, writing compelling copy, shaping brand voices, and ensuring that every piece of communication meets our creative standards. Alongside your individual creative contribution, you will guide the content team, oversee its output, and work closely with the Creative Head to translate briefs and business objectives into effective creative communication.

We need someone who can think strategically, write exceptionally well, and lead a team without losing touch with the craft.

Key Responsibilities

1. Copywriting & Creative Development

- Serve as Pellagic’s primary copywriter across advertising campaigns, brand communication, digital content, and client projects.
- Develop campaign concepts, creative hooks, headlines, taglines, scripts, and compelling brand narratives.
- Write copy for advertisements, social media campaigns, websites, brochures, landing pages, and other marketing materials.
- Translate creative briefs and business objectives into clear, original, audience-focused messaging.
- Collaborate with designers, video editors, and creative producers to develop integrated campaign ideas.

2. Content Strategy & Brand Communication

- Develop content strategies and communication frameworks aligned with client objectives.
- Establish and maintain consistent brand voices, messaging guidelines, and tone of communication.
- Ensure content is purposeful, relevant, engaging, and aligned with the intended audience.




- Identify opportunities to strengthen campaign messaging and improve the effectiveness of content.

3. Team Leadership & Management

- Oversee the Lead Content Writer and Content Writers, providing direction, feedback, and mentorship.
- Establish transparent expectations, workflows, and quality standards for the content team.
- Review content deliverables, provide constructive feedback, and ensure deadlines are met.
- Develop the team’s capabilities in storytelling, copywriting, research, and creative thinking.
- Take ownership of the team’s overall output, ensuring accountability for quality, consistency, and timely delivery.

4. Creative Collaboration & Execution

- Work closely with the Creative Head to develop campaign directions and execute creative strategies.
- Participate in brainstorming sessions, creative reviews, and client presentations when required.
- Collaborate with design, video, and other creative teams to ensure copy and visual execution work together effectively.
- Refine briefs, challenge weak messaging, and recommend stronger creative approaches where necessary.

5. Quality Control & Innovation

- Maintain high standards of originality, clarity, accuracy, and creative quality across all deliverables.
- Stay updated on advertising trends, emerging formats, audience behaviour, and evolving content practices.




- Use AI-assisted tools and workflows where appropriate to improve research, ideation, and production efficiency without compromising originality or quality.

What We’re Looking For

- 4+ years of relevant experience in copywriting, content development, advertising, or creative communication.
- Excellent writing, editing, storytelling, and conceptualisation skills.
- A strong portfolio demonstrating campaign copy, brand communication, advertising concepts, and other creative work.
- Experience leading, mentoring, or managing content professionals.
- The ability to balance hands-on creative execution with team leadership and strategic thinking.
- Strong understanding of digital marketing, advertising, brand positioning, and audience engagement.
- Highly Proficient in English and Malayalam.
- Ability to manage multiple projects, prioritise effectively, and deliver quality work within deadlines.
- Familiarity with AI-powered content tools and modern creative workflows is an advantage.

What Success Looks Like

- Pellagic has a strong, consistent standard of copywriting across its campaigns and client deliverables.
- The Content & Copy Manager produces standout copy while raising the quality of the wider team’s output.
- The content team operates with clear direction, accountability, and efficient workflows.
- Creative briefs are translated into compelling ideas and effective communication.
- The Creative Head has a reliable content leader who can take ownership of the function and deliver with minimal supervision.

Pay: Up to ₹35,000.00 per month

Benefits

- Cell phone reimbursement
- Flexible schedule

Work Location: In person

📌 Content & Copy Manager (Thrissur)
🏢 CanApprove Consultancy Services
📍 Thrissur