: Business Head SaaS Growth & Revenue

Products: HelixtaHR & EazeeSign

Location: Mohan Cooperative Industrial Estate, New Delhi

Work Mode: Work From Office (5 Days a Week)

Experience: 12+ Years of Relevant Experience

1. Role Overview

We are looking for a senior, commercially driven Business Head SaaS Growth & Revenue to take end-to-end ownership of business growth, customer acquisition, sales performance, and revenue generation for HelixtaHR and EazeeSign.

The role requires a proven B2B SaaS or technology business leader with direct accountability for revenue, business growth, or P&L; targets and demonstrated experience leading both Marketing/Growth and Sales/BDM functions.

The individual will be responsible for translating Management’s business vision into an executable go-to-market strategy, identifying commercial gaps independently, aligning cross-functional teams, improving conversion at every stage of the sales funnel, and delivering predictable, measurable, product-wise revenue growth.

This is not a Digital Marketing, SEO, Sales Management, or departmental coordination role. We require a business leader who owns the complete commercial outcome, from product positioning and demand generation to customer acquisition, deal closures, revenue, and customer retention.

2. Products

HelixtaHR: An AI-enabled Human Resource Management System offering HRMS, payroll, attendance, recruitment, and AI-assisted HR capabilities.

EazeeSign: An AI-enabled electronic signature platform designed to streamline digital signing and document workflows, with capabilities such as document summaries, clause extraction, and risk analysis.

The Business Head will establish and execute separate growth strategies for both products, considering their target markets, customer segments, positioning, pricing, sales cycles, and revenue potential.

3. Key Objective To establish a commercially accountable, data-driven growth function that consistently converts marketing investments and sales activities into qualified opportunities, paying customers, and sustainable revenue.

Success will be measured by actual business outcomes rather than marketing activities, traffic, lead volumes, meetings, or team size alone.

4. Key Responsibilities

A. Business Strategy & Revenue Ownership

- Develop and execute product-wise business growth strategies for HelixtaHR and EazeeSign.
- Establish annual, quarterly, and monthly revenue targets in alignment with Management.
- Translate business objectives into actionable go-to-market plans, commercial priorities, budgets, and execution roadmaps.
- Identify target industries, customer segments, buyer personas, geographic markets, and ideal customer profiles.
- Own qualified pipeline development, opportunity progression, closures, revenue forecasting, and revenue achievement.
- Identify new business opportunities, strategic partnerships, expansion opportunities, and additional revenue streams.
- Develop a repeatable and scalable commercial growth model for both products.

B. Marketing, Growth & Demand Generation

- Lead the commercial direction and alignment of Digital Marketing, SEO, content, website, landing pages, videos, social media, and demand-generation campaigns.
- Ensure that marketing strategies support product positioning,



target customer acquisition, qualified pipeline creation, and revenue goals.
- Review website messaging, product value propositions, AI capabilities, calls to action, landing-page journeys, and conversion performance.
- Identify gaps in organic search, paid campaigns, content strategy, audience targeting, lead quality, and campaign effectiveness.
- Ensure SEO and marketing activities generate relevant business opportunities rather than traffic and activity metrics alone.
- Establish campaign-wise and channel-wise performance measurement, attribution, budget allocation, and return-on-investment tracking.
- Work with functional leaders to initiate corrective actions and continuously improve commercial performance.

C. Sales & BDM Leadership

- Lead the commercial direction, targets, processes, and performance management of the BDM/Sales function.
- Establish transparent sales stages, qualification criteria, lead-response timelines, follow-up standards, and prospect ownership.
- Improve demo-to-proposal and proposal-to-closure conversion rates.
- Participate in strategic client discussions, key product demonstrations, negotiations, and high-value deal closures.
- Review sales performance, opportunity ageing, stalled deals, customer objections, and lost opportunities.
- Develop effective sales playbooks, objection-handling frameworks, proposal standards, and follow-up processes.
- Establish accountability for individual sales productivity, revenue contribution, and target achievement.

D. Product Positioning, Pricing & Competitive Strategy

- Define and refine the commercial positioning, value proposition, messaging, and differentiation of HelixtaHR and EazeeSign.
- Evaluate pricing, packaging, subscription models, commercial proposals, and discounting strategies.
- Conduct competitor analysis and identify opportunities to strengthen market positioning.
- Ensure product capabilities, including AI-related features, are communicated accurately and effectively to target buyers.
- Work with Management and relevant product stakeholders to align customer needs, market opportunities, and commercial priorities.
- Analyse customer feedback, objections, reasons for rejection, and market expectations to recommend improvements.

E. Website, SEO & Conversion Optimisation

- Evaluate website and landing-page effectiveness from a commercial and customer-conversion perspective.
- Ensure product messaging, customer benefits, use cases, trust signals, and calls to action are aligned with target audiences.
- Collaborate with website, SEO, content, and design teams to improve user journeys and conversion rates.
- Review lead sources, conversion data, traffic quality, engagement, and customer acquisition performance.
- Identify and prioritise improvements based on their expected commercial impact.
- Ensure that SEO and website initiatives contribute to qualified pipeline and measurable business growth.





F. CRM, Pipeline Management & Revenue Forecasting

- Establish CRM discipline, accurate opportunity records, sales-stage definitions, and mandatory next actions.
- Ensure every qualified opportunity has an owner, estimated deal value, next action, and expected closure date.
- Maintain separate pipeline visibility for HelixtaHR and EazeeSign.
- Build reliable revenue forecasts based on pipeline quality, conversion history, sales-cycle duration, and deal probability.
- Track lead-to-opportunity, opportunity-to-demo, demo-to-proposal, and proposal-to-closure conversion.
- Review lost opportunities, pipeline leakage, delayed follow-ups, and forecast accuracy.
- Present data-backed business reviews with corrective actions, responsible owners, and target dates.

G. Commercial Leadership & Cross-Functional Accountability

- Establish commercial priorities across Digital Marketing, SEO, website development, content, videos, social media, campaigns, and BDM/Sales.
- Independently identify gaps, challenge underperforming strategies, and recommend corrective measures.
- Work with existing department heads, who will continue to manage their respective functional teams and day-to-day execution.
- Ensure cross-functional activities remain aligned with agreed commercial targets and priorities.
- Define expected outcomes, responsibilities, timelines, and measurable success criteria for key initiatives.
- Escalate resource constraints, investment requirements, and strategic decisions to Management with clear recommendations.
- Build a culture of accountability, analytical decision-making, continuous improvement, and revenue ownership.

H. Customer Acquisition, Retention & Business Economics

- Monitor customer acquisition cost (CAC), marketing return on investment, sales efficiency, and cost of customer acquisition.
- Evaluate customer quality, revenue potential, retention, renewals, and expansion opportunities where applicable.
- Work with relevant teams to identify churn risks, customer feedback patterns, and opportunities to improve customer lifetime value.
- Recommend commercially viable growth initiatives based on customer economics and business priorities.

5. Required Qualifications & Experience

- Minimum 12+ years of relevant experience in B2B SaaS, software products, or technology-led businesses.
- Demonstrated direct ownership of revenue targets, business growth, or P&L.;
- Proven experience leading or integrating both Sales/BDM and Marketing/Growth functions.
- Track record of building qualified pipelines, improving sales conversion, closing deals, and achieving commercial targets.
- Strong understanding of SaaS go-to-market strategy, demand generation, sales execution, CRM, pricing, positioning, and revenue forecasting.
- Experience improving underperforming marketing-to-sales funnels and establishing measurable commercial processes.
- Experience managing teams across multiple commercial functions and aligning them with business objectives.
- Strong analytical, financial, strategic, negotiation, leadership, and execution capabilities.
- Ability to independently diagnose problems, develop solutions, and drive implementation.
- Excellent communication and stakeholder-management skills.

📌 Business Head SaaS Growth & Revenue (New Delhi)
🏢 Rhysley
📍 New Delhi