Role & responsibilities

1. Business Development & Revenue Generation

- Identify and develop new business opportunities across exhibitions, trade shows, MICE, events and corporate sectors.
- Generate leads and acquire current clients for Exhibition Showcase's media and event offerings.
- Develop and execute sales strategies to achieve monthly, quarterly and annual revenue targets.
- Build a strong pipeline of prospective clients, maintain follow-ups and convert leads into business.
- Explore new revenue streams and opportunities to expand the company's market presence.

2. Advertising & Media Sales

- Sell advertising opportunities across Exhibition Showcase Magazine and its digital platforms.
- Promote print advertisements, digital campaigns, branded content, sponsored articles, interviews and other media solutions.
- Develop customised media proposals based on client requirements and marketing objectives.
- Pitch advertising packages to exhibition organisers, exhibitors, venues, service providers, associations and corporate brands.
- Manage the sales cycle from prospecting and pitching to negotiation, closure and client servicing.

3. Event Sponsorships & Partnerships

- Identify potential sponsors and partners for Exhibition Showcase's awards, summits, conferences and industry events.
- Pitch sponsorship packages, branding opportunities, partnership benefits and promotional deliverables.
- Build relationships with event organisers, corporate decision-makers, industry associations and service providers.
- Negotiate commercial terms and close sponsorship and partnership agreements.
- Coordinate with internal teams to ensure agreed client deliverables are fulfilled.

4.



Client Relationship Management

- Develop and maintain strong relationships with existing and prospective clients.
- Understand client objectives and recommend suitable advertising, sponsorship and media solutions.
- Maintain regular communication, conduct follow-ups and identify repeat-business opportunities.
- Ensure professional handling of client enquiries, proposals, negotiations and commercial commitments.
- Build long-term relationships that support client retention and revenue growth.

5. Market Research & Lead Generation

- Research upcoming exhibitions, trade shows, conferences and industry events to identify potential clients.
- Maintain and update databases of organisers, exhibitors, associations, brands and corporate decision-makers.
- Track industry trends, competitor activities and emerging business opportunities.
- Use telephone calls, emails, LinkedIn and professional networking to generate qualified leads.
- Maintain accurate sales pipelines, client records and business development reports.

6. Sales Coordination & Reporting

- Prepare sales presentations, quotations, proposals and commercial offers.
- Coordinate with editorial, design, marketing and event teams to develop client-specific solutions.
- Track sales performance, revenue targets, conversion rates and pending opportunities.




- Provide regular updates on business development activities and pipeline progress to management.
- Ensure timely follow-ups, billing coordination and payment tracking in collaboration with the relevant teams.

Required Qualifications & Skills

- Bachelor's degree in Business Administration, Marketing, Sales, Mass Communication or a related field.
- 2-5 years of experience in business development, B2B sales, media sales, advertising or sponsorship sales.
- Experience in exhibitions, MICE, event management, publishing or trade media will be preferred.
- Strong communication, presentation, negotiation and closing skills.
- Proven ability to generate leads, manage a sales pipeline and achieve revenue targets.
- Excellent client relationship management and networking abilities.
- Proficiency in MS Excel, Word, PowerPoint and CRM or sales tracking tools.
- Ability to work independently, manage multiple prospects and meet deadlines.

Preferred Candidate Profile

- A confident, target-driven sales professional with a strong B2B business development mindset.
- Candidates with existing contacts among exhibition organisers, event agencies, exhibitors, corporate brands, associations and marketing heads will be preferred.
- Experience selling magazine advertising, digital media packages, sponsorships or event partnerships will be an advantage.
- Someone who can independently handle client meetings, prepare proposals, negotiate commercial terms and close deals.
- A proactive individual with strong follow-up discipline, relationship-building skills and a focus on revenue generation.

📌 Business Development Manager (Noida)
🏢 Seagem Media Systems
📍 Noida