Job Title: Business Development Manager (BDM) Punjab

Company: Rushil Dcor Limited

Department: Sales & Marketing

Location: Punjab (ludhiana)

Industry: Laminates / Decorative Surfacing / Building Materials

Job Summary

Rushil Dcor Limited is looking for an experienced Business Development Manager to drive business growth across Punjab, with a strong focus on project sales, OEM sales, and channel sales in the laminate industry. The candidate will be responsible for developing current business opportunities, managing key accounts, expanding dealer and distributor networks, and leading the sales team to achieve regional revenue targets.

Project handling experience is mandatory. The ideal candidate should have established relationships with architects, interior designers, builders, developers, contractors, OEMs, and channel partners in the building materials or laminate industry.

Key Roles & Responsibilities

1. Project Sales & Business Development Mandatory

- Develop and drive project business across Punjab, focusing on commercial, residential, hospitality, institutional, and other interior infrastructure projects.
- Build strong relationships with architects, interior designers, builders, developers, contractors, and project consultants.
- Identify upcoming projects, generate leads, conduct project presentations, and secure product specifications and orders.
- Manage the complete project sales cycle, from lead generation and specification to negotiation, order closure, and execution coordination.
- Track project pipelines, competitor activities, pricing trends, and business opportunities to achieve sales targets.

2. OEM Sales

- Develop and manage OEM business opportunities with furniture manufacturers, modular kitchen manufacturers, interior solution providers, and other relevant industry partners.
- Identify potential OEM accounts and convert business opportunities into long-term relationships.
- Drive product approvals, commercial negotiations,



pricing discussions, and repeat business.
- Coordinate with internal teams to ensure timely fulfilment of customer requirements.

3. Channel Sales & Network Expansion

- Develop and strengthen the dealer, distributor, and retailer network across Punjab.
- Identify new channel partners and expand market penetration in existing and untapped territories.
- Drive primary and secondary sales, product availability, and channel partner engagement.
- Implement promotional activities, dealer schemes, and market development initiatives.
- Monitor channel performance, collections, and sales target achievement.

4. Sales Team Handling

- Lead, manage, and motivate the regional sales team to achieve project, OEM, and channel sales targets.
- Set individual targets, review performance, and provide regular guidance and market support.
- Conduct joint market visits with team members and strengthen customer relationships.
- Monitor sales pipelines, order bookings, collections, and territory-wise performance.
- Ensure effective coordination between the sales team, distributors, and internal departments.

5. Market Development & Competition Analysis

- Analyse market trends, competitor pricing, product positioning, and customer requirements.
- Develop strategies to increase brand visibility, market share, and regional sales.
- Identify new business segments and opportunities in the laminate and decorative surfacing market.
- Build strong relationships with key customers and ensure long-term business growth.

6. Sales Planning & Reporting

- Prepare regional sales plans, forecasts,



and business development strategies.
- Track sales performance against targets and take corrective actions where required.
- Submit regular MIS reports covering project pipelines, OEM business, channel sales, collections, and market developments.
- Ensure achievement of revenue, profitability, and customer acquisition targets.

Candidate Requirements
- Education: Graduate in Business Administration, Marketing, Commerce, or a related field. MBA preferred.
- Experience: 10+ years of experience in sales and business development, with at least 2 years in a managerial or team-handling role.
- Industry Experience: Prior experience in the laminate industry is strongly preferred.
- Mandatory exposure to project sales and project handling.
- Strong experience in OEM sales and channel sales management.
- Proven track record of handling sales teams and achieving regional targets.
- Established relationships with architects, interior designers, builders, contractors, OEMs, and dealers across Punjab.
- Solid negotiation, presentation, communication, and business development skills.
- Willingness to travel extensively across the assigned territory.

Key Skills Project Sales | Project Handling | OEM Sales | Channel Sales | Laminate Industry | Team Management | Dealer & Distributor Development | Architect Relations | Builder & Contractor Networking | Regional Business Development | Sales Target Achievement | Market Development

Ideal Candidate Profile A result-oriented sales professional from the laminate or decorative surfacing industry who can independently drive project business, develop OEM accounts, expand channel sales, and lead a regional sales team across Punjab.

Critical requirement: Candidates with only general distribution or dealer sales experience, without hands-on project sales and project conversion experience, should not be shortlisted.

📌 Business Development Manager (Ludhiana)
🏢 Rushil Decor
📍 Ludhiana