The Area Sales Manager is responsible for driving sales growth and achieving revenue targets within a designated geographic area. This role involves managing a team of sales representatives, building solid customer relationships, and implementing effective sales strategies.

The Area Sales

Manager will analyze market trends, identify new business opportunities, and ensure that sales objectives are met on time.

1.

Sales

Growth and Market Expansion

Achieve steady sales growth in your area.

Increase year-on-year sales in the secondary market.

Improve dealer involvement and attract new customers.

Monthly Secondary Sales Target: ₹60 Lakhs.

2.

Channel

Development and Dealer Strengthening

Identify, onboard, and strengthen new dealer partners based on market needs.

Build strong relationships with existing dealers through regular visits and support.

Help dealers perform better with timely assistance and reviews.

Work on retaining key dealers for long-term business.

3.

Financial

Discipline and Collection Health

Maintain good collection levels with minimal outstanding payments.

Ensure all payments stay within approved credit limits.





Work closely with the finance team for smooth billing and documentation.

4.

Market

Coverage and Customer Satisfaction

Visit high-potential and new markets regularly.

Ensure all areas are properly covered with planned visits.

Provide quick service to customers and dealers to increase satisfaction and loyalty.

Core Competencies Required

Competency

Type

Description

Sales Planning & Execution

Functional

Ability to plan properly and achieve sales targets.

Channel Management

Functional

Build and manage strong dealer/distributor networks.

Customer Orientation

Functional

Understand customer needs and work to satisfy them.

Financial Awareness & Collection Management

Functional

Maintain discipline in credit control and collections.

Market Intelligence

Functional

Understand competitor trends and share insights.

Process Discipline and Reporting Excellence

Functional

Follow company policies, pricing, and schemes accurately.

Result Orientation & Accountability

Behavioral

Take ownership and focus on achieving business results.

📌 Business Development Manager/Area Sales Manager (Guwahati)
🏢 Eastman Auto u0026 Power
📍 Guwahati