Job Summary

We are looking for a creative and strategic Brand Manager to plan, develop, and execute Above-the-Line (ATL) and Below-the-Line (BTL) marketing activities. The candidate will be responsible for strengthening brand awareness, managing promotional campaigns, coordinating with advertising agencies, organising on-ground activations, and ensuring consistent brand communication across marketing channels.

Key Responsibilities

- Develop and implement brand strategies aligned with business objectives and target audiences.

- Plan and execute ATL campaigns, including television, radio, print, outdoor advertising, and other mass-media promotions.

- Plan and manage BTL activities such as events, exhibitions, product demonstrations, sampling, activations, and promotional campaigns.

- Coordinate with advertising agencies, media partners, vendors, and creative teams.

- Develop marketing briefs, campaign concepts, promotional materials, and brand communication guidelines.

- Manage campaign budgets, timelines, vendor quotations, and marketing expenditure.

- Conduct market research, competitor analysis, and customer insights studies.

- Monitor campaign performance, brand visibility, customer engagement, and return on marketing investment.

- Ensure consistent brand identity across advertising, promotional materials, events, and retail touchpoints.

- Coordinate with sales teams to support product launches, lead generation, and market expansion.

- Manage promotional events, sponsorships, trade shows, and local marketing initiatives.

- Review creative designs, advertisements, presentations, and campaign deliverables.

- Track marketing KPIs and prepare campaign performance reports for management.





- Identify new marketing opportunities and recommend strategies to improve brand positioning.

Required Qualifications and Skills

- Bachelor’s degree in Marketing, Business Administration, Mass Communication, or a related field; an MBA in Marketing is preferred.

- 3–7 years of experience in brand management, marketing, advertising, or campaign execution.

- Practical knowledge of ATL and BTL marketing strategies and execution.

- Experience managing agencies, vendors, budgets, and promotional activities.

- Solid communication, presentation, negotiation, and project management skills.

- Knowledge of market research, competitor analysis, and brand positioning.

- Proficiency in MS Office, especially Excel and PowerPoint.

- Ability to analyse campaign performance and manage multiple projects simultaneously.

Preferred Candidate Profile

- Experience in FMCG, retail, real estate, consumer goods, lifestyle, or advertising agencies is an advantage.

- Proven experience executing integrated marketing campaigns.

- Strong creative thinking combined with analytical and commercial understanding.

- Willingness to travel for events, market visits, and promotional activities as required.

- Target-oriented, organised, and capable of working with cross-functional teams.

Key Skills

- Brand Strategy and Positioning

- ATL Marketing

- BTL Marketing and Brand Activations

- Campaign Planning and Execution

- Advertising and Media Planning

- Event and Promotion Management

- Budget and Vendor Management

- Market Research and Competitor Analysis

- Communication and Presentation

- Reporting and Performance Analysis

Pay: ₹50,000.00 - ₹75,000.00 per month

Benefits

- Provident Fund

Work Location: In person

📌 Brand Manager : ATL/BTL (Andheri West)
🏢 QTONET PRIVATE
📍 Andheri West