Role: Brand Manager

Role overview:

We are looking for a data-driven and performance-oriented Assistant - Brand Manager to drive qualified lead generation, digital sales, and ROI-focused marketing initiatives across our commercial real estate portfolio

Key responsibilities

- Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, and LinkedIn Ads to generate high-quality leads.

- Drive lead generation while optimizing CPL (Cost Per Lead), CPA (Cost Per Acquisition), CPQL (Cost Per Qualified Lead), and CPSV (Cost Per Site Visit) to maximize campaign efficiency.

- Monitor campaign performance, analyze KPIs, and provide actionable insights to improve conversions and return on ad spend (ROAS).

- Manage campaign tracking and attribution using GA4, GTM, Meta Pixel, Conversions API, and Microsoft Clarity.

- Support digital sales initiatives by improving the online customer journey and maximizing digital revenue opportunities.

- Demonstrate an inclination to use AI-powered tools wherever required for campaign planning, audience insights, reporting, automation, and performance optimization.

Requirements

- Bachelor's degree in Marketing, Business, Digital Media, or a related field.



(MBA Preferred)

- 4–7 years of experience in Brand Management, preferably in Commercial Real Estate.

- Strong hands-on experience with Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.

- Expertise in Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, Conversions API, and Microsoft Clarity.

- Robust understanding of conversion tracking, attribution models, CRM integration, and lead lifecycle management.

- Proven experience in optimizing campaigns based on CPL, CPA, CPQL, CPSV, ROAS, CTR, and Conversion Rate.

- Experience working with landing pages, lead funnels, and marketing automation platforms.

- Excellent analytical, reporting, and problem-solving skills with a data-first approach.

- Strong communication, stakeholder management, and collaboration skills.

- Self-motivated, proactive, and capable of managing multiple campaigns simultaneously.

- Knowledge of SEO and organic marketing is an added advantage.

- Experience with AI-enabled marketing tools for campaign optimization and productivity is preferred

📌 Brand Manager (Mumbai)
🏢 ProHreach Hiring Solution
📍 Mumbai