Are you a bold and creative brand marketer with a passion for the automotive industry? Do you thrive in leading a team, driving results, and elevating brand presence? If so, we have the perfect role for you at Eastman Auto.

As the Brand Lead for Eastman Auto, you will be responsible for championing the brand across various channels and ensuring that our brand message is consistently communicated to our target audience. You will play a pivotal role in shaping and executing the brand strategy, as well as elevating the overall brand experience for our customers.

Key responsibilities

- Develop and execute a comprehensive brand strategy that aligns with the company's overall business objectives and targets.
- Lead the brand team in the development and implementation of marketing campaigns, advertising, and promotional activities to drive brand awareness and engagement.
- Collaborate with cross-functional teams to ensure brand consistency and integration across all touchpoints, including digital, social, events, and retail.
- Monitor market trends, consumer insights, and competitor activities to identify opportunities for brand differentiation and growth.
- Analyze brand performance metrics and KPIs to track the success of marketing initiatives and make recommendations for continuous improvement.
- Manage the brand budget, resources, and external agency partnerships to maximize the impact of brand initiatives.
- Serve as the brand ambassador, representing Eastman Auto at industry events, media interviews, and other brand-related opportunities.

Skills and qualifications

- Bachelor's degree in marketing, business, or a related field. MBA preferred.
- Proven experience (5+ years) in brand management, marketing, or related roles in the automotive industry.




- Strong leadership and team management skills, with the ability to inspire and motivate a team of marketers.
- Excellent strategic thinking and analytical abilities, with a track record of driving brand growth and market share.
- Exceptional communication and presentation skills, with the ability to articulate and champion the brand vision to internal and external stakeholders.
- Proficiency in marketing analytics tools, market research, and consumer insights.

At Eastman Auto, we are committed to creating a diverse and inclusive workplace where all employees can thrive and contribute to the success of the company. We offer competitive compensation, perks, and career development opportunities.

If you are passionate about shaping the future of automotive brands and have the skills and experience to lead our brand team to new heights, we would love to hear from you. Apply for the Brand Lead role at Eastman Auto today and be a part of a dynamic and innovative team.

The individual shall be responsible for developing and implementing strategies to help diffrentiate, build awareness and ensure consistent messaging across all channels for ADDO a sub-brand of Eastman Auto and Power Limited.

- Develop and Implement Brand Strategy:

One of the primary responsibilities of a Brand Lead would be to develop a clear and effective brand strategy. This involves understanding the target audience, market trends,



and competition to create a unique brand identity. They shall also be responsible for implementing this strategy and driving it across all marketing and communication channels.

- Brand Messaging and Communication:

The Brand Lead shall be responsible for ensuring that the brand's messaging is consistent and aligns with the overall brand strategy. They shall work closely with the marketing and communication team to develop brand assets, such as taglines, brand voice, and key messaging points, and ensure that these are effectively communicated to the target audience.

- Brand Positioning and Differentiation:

It is the Brand Lead's responsibility to position the brand effectively in the market and differentiate it from competitors. This involves conducting market research, understanding consumer preferences, and identifying unique selling points that set the brand apart.

- Brand Guidelines and Governance:

The Brand Lead would be responsible for developing and maintaining brand guidelines to ensure consistency across all touchpoints. This includes visual elements such as logos, colors, and typography, as well as messaging and tone of voice. The role shall also ensure that these guidelines are adhered to by all departments and external partners.

- Brand Performance and Analysis:

The Brand Lead shall track the performance of the brand and analyze the impact of branding efforts. This involves monitoring brand awareness, customer perception, and brand equity, and making strategic adjustments as needed.

- Collaboration:

Brand Leads shall collaborate closely with the Product Marketing function to create differentiated value proopositions for Brand ADDO and ensure effectiveness of Value Propositions.

📌 Brand Lead (Gurugram)
🏢 Eastman Auto u0026 Power
📍 Gurugram