Brand & Creative LeadLocation: Ahmedabad, Gujarat (In office)

Reports to: Founder & CEO

Type: Full-time

Experience: 4+ years in B2C brand and marketing, with at least 2 years of team leadership experience

About Not Rocket ScienceNot Rocket Science (NRS) is an Ahmedabad-based functional beverage brand making health more convenient and enjoyable through products such as Protein Water and Protein Punch. Our products are available through our website, marketplaces, quick commerce and general trade, with an expanding portfolio of functional beverages.

We are building a distinctive consumer brand at the intersection of health, taste and convenience, and are looking for a Brand & Creative Lead to strengthen our presence, lead our marketing team and drive the next phase of brand growth.

What you'll ownBrand and marketing leadership

- Own the brand strategy, positioning, identity and tone of voice across all consumer touchpoints, ensuring consistency as the business and product portfolio evolve.
- Lead the ongoing development and execution of brand campaigns, product launches, seasonal initiatives and integrated marketing plans.
- Keep a continuous pulse on the market, competitors, consumer behaviour and cultural trends, translating relevant insights into opportunities for NRS.
- Maintain a high creative standard across brand communication, packaging, campaigns and consumer experiences.

Team and agency management

- Lead and manage the existing marketing team, including the copywriter, Social Media & Creator Manager and Video Editor.
- Set priorities, allocate responsibilities, review output and ensure all deliverables meet agreed timelines and quality standards.
- Manage external creative, branding, production and other marketing partners, including briefs, approvals,



budgets and deliverables.
- Establish clear workflows and accountability across the team, ensuring marketing activities are planned and executed proactively.

Integrated marketing and communications

- Oversee the brand's presence across social media, website, SEO, PR, podcasts, email and other relevant owned, earned and digital channels.
- Ensure consistent brand communication across Instagram, YouTube, LinkedIn, marketplaces, quick commerce and other consumer-facing platforms.
- Oversee content strategy, editorial calendars, campaign communication and creative production across formats and channels.
- Manage PR opportunities, media relationships, brand features, interviews and podcast appearances to build visibility and credibility for NRS.
- Ensure the website, product pages, SEO content and other digital assets remain current, accurate and aligned with the brand.
- Identify opportunities to strengthen brand awareness, discoverability, consumer engagement and reputation across channels.

Campaigns, partnerships and activations

- Develop and execute creative campaigns that build brand recall, generate consumer interest and support business priorities.
- Identify, pitch and execute brand collaborations, co-branded initiatives, creator partnerships, events and experiential marketing opportunities.
- Proactively seek out relevant festivals, cultural platforms,



communities, college events, fitness spaces and other opportunities for NRS to show up.
- Lead partnerships from ideation and negotiation through execution, partner approvals, content delivery and performance evaluation.
- Manage co-branded and licensed programmes in line with partner requirements and brand guidelines.
- Work with sales and product teams on launches, retail visibility, sampling and marketing initiatives across distribution channels.

Digital channels and marketing execution

- Oversee the brand's digital presence across its website, social media, marketplaces and quick-commerce platforms.
- Ensure product listings, campaign assets, product information, promotional communication and brand content remain accurate and updated.
- Work with performance marketing specialists and agencies to align paid campaigns, creative assets and landing pages with brand priorities.
- Oversee SEO strategy and content development, ensuring ongoing improvements in search visibility and website performance.
- Ensure marketing requirements across all channels are planned, briefed, approved and delivered on time.

Measurement and budget ownership

- Define and monitor relevant brand and marketing metrics, including awareness, reach, engagement quality, share of search, sentiment and campaign performance.
- Track marketing calendars, team output, campaign delivery, agency performance and budget utilisation.
- Evaluate the effectiveness of campaigns, partnerships and activations, using insights to inform future decisions.
- Own the brand and content budget, manage external partner costs and report on marketing performance and expenditure to the founder.

📌 Brand and Creative Lead (Ahmedabad)
🏢 Not Rocket Science
📍 Ahmedabad