Company Description Amendss is India’s first AI-powered, psychology-led relationship platform, helping individuals and couples navigate the emotional realities of modern relationships with care and clarity. The company integrates professional counselling practices with intelligent technology to support healthier communication, emotional understanding, and stronger connections. Amendss supports people across different relationship phases, from forming and maintaining bonds to working through challenges and personal growth.

The team is dedicated to helping users build relationships that feel balanced, fulfilling, and resilient as their lives and circumstances evolve. Applicants can expect to work in a mission-driven environment focused on improving everyday relationship experiences.

Role Description This is a full-time, on-site role based in Gurugram for a B2C Mobile App Marketing Consultant. The consultant will design and execute mobile-first marketing strategies to drive user acquisition, activation, and retention for Amendss’s consumer app across key channels. Daily tasks include planning and managing performance marketing campaigns, coordinating app store optimization, tracking user behavior and funnel metrics, and running experiments to improve conversion rates.

The role involves collaborating with product, design, and content teams to develop in-app campaigns, push notifications, and personalized journeys that align with user needs and brand positioning.



The consultant will analyze data and insights to refine targeting, optimize spend, and report on campaign effectiveness, while contributing to overall growth strategy in the B2C space.

Qualifications

- Experience in B2C mobile app growth, including user acquisition, activation, and retention for consumer-facing apps.
- Proficiency in performance marketing across channels such as paid social, search, display, and app install campaigns.
- Hands-on experience with app analytics tools, user funnels, cohort analysis, and data-driven optimization.
- Familiarity with app store optimization (ASO), including keywords, metadata, creative testing, and reviews management.
- Ability to design and run experiments (A/B tests), measure results, and iterate on marketing and product touchpoints.
- Robust collaboration skills to work with product, design, content, and counselling teams on integrated campaigns.
- Excellent written and verbal communication skills and the ability to craft clear, empathetic messaging for end users.
- Bachelor’s degree in Marketing, Business, Communications, Psychology, or a related field; advanced certifications in digital marketing or growth marketing are an advantage.
- Prior experience in healthtech, mental health, wellness, or relationship-focused products is beneficial.
- Comfort working in a fast-paced, early-stage environment, with a user-centric mindset and sensitivity to emotional well-being topics.

📌 C Mobile App Marketing Consultant (Gurugram)
🏢 Amendss
📍 Gurugram