About The Role The Product Marketing team at smallcase drives product-led growth by shaping user journeys, optimising conversion funnels, and scaling feature adoption across product lines. We sit at the intersection of Product, Analytics, and Business, turning complex financial instruments into intuitive, high-converting user experiences.

As an Assistant Product Marketing Manager, you will be the creative fuel behind top-of-funnel campaigns and on-product growth for global markets. This is a role for someone early in their PMM journey — or transitioning into it — who brings creativity, curiosity, and a genuine enthusiasm for the product. You’ll work on real campaigns and real launches from day one, with full support and structured learning along the way.

No prior PMM experience? That’s okay. If you’re coming from content or social, and want to transition to a growth role, we want to hear from you.

About CASE Platforms

CASE Platforms (formerly smallcase) is building the compounding layer for long-term wealth, helping every Indian design better financial futures with simple and transparent investment products

Across its consumer brands (smallcase, Tickertape, Zerodha CASE Funds, creditcase), CASE serves 20+ million investors with model portfolios, index funds, ETFs and secured credit

CASE also provides technology platforms & solutions to the largest and fastest-growing financial institutions to enable them to offer differentiated wealth experiences to their clientele In this role, you will

Driving Top Of The Funnel

- Plan and execute weekly top-of-funnel campaigns, working closely with the brand and paid marketing teams.
- Stay on top of market trends and quickly turn them into topical campaigns that drive awareness.

Owning The Investment Lifecycle

- Craft journeys both on-product (using marketing-owned product assets like Landing Pages, Collections, Banners, App Stories), off-product (comms: WhatsApp, Push Notifications, Emails, RCS via CPaaS tools),



and automated journeys to help customers move ahead in their investment journey.
- Support A/B testing and copy experimentation on these assets in collaboration with the product team.

Driving GTMs For New Launches

- Own end-to-end Go-To-Market execution for new product and feature launches, contributing to awareness and early adoption goals.
- Craft user-facing messaging that translates product specs into clear, compelling value propositions.

Learning The PMM Craft

- Work alongside senior PMMs on lifecycle strategy, cohort thinking, and campaign attribution — building the skills to own full funnels independently over time.
- Bring ideas to the table proactively, and be willing to experiment, fail fast, and iterate.

What We Look For In You Your background looks like one of these:

- You have 1–3 years of experience in social media, content marketing, or a related field, and you’re ready to move into growth.
- You’re a fresh post-graduate (MBA, Mass Comm, Journalism, or similar) looking to apply your learning as real growth tactics.
- You’re an early-career PMM or content-oriented marketer who values creativity and wants more growth responsibility.
- If you have prior investing experience in US market or experience in managing campaigns for US Stock Market, it’ll be a huge plus

Nice to have

- Highly creative — you generate ideas quickly and know how to shape them for different audiences.
- Self-starter — you notice what needs doing and take initiative without waiting to be asked.
- Product-curious — you’re interested in how smallcase works and want to invest time to understand and use the product.
- Strong writer — you can draft crisp, engaging copy across formats (short-form, long-form, in-app).
- Bias for action — you thrive in a fast-moving environment and are comfortable with quick turnarounds.
- Willing to learn — you embrace feedback, pick up current tools quickly, and don’t shy away from data.

Workplace: This role is based in our Bangalore office, and will require 3 days weekly in office, with flexibility for 2 remote days each week

📌 Assistant Manager- Product Marketing (Bengaluru)
🏢 smallcase
📍 Bengaluru